Experience Strategist

George P. Johnson Experience Marketing•Nashville, TN

20h•$75,000 - $90,000•Hybrid

About The Position

GPJ is hiring an Experience Strategist to join our growing team! This role is hybrid, requiring you to report on-site to one of the following office locations a minimum of 2 days/week: Austin, Boston, Denver, Detroit, Los Angeles, Nashville, New York City, or San Francisco. You are an Experience Strategist (XS), responsible for crafting and executing strategies for a wide range of projects, including proprietary events, activations at third-party trade shows, product or service road shows, seller enablement opportunities, and much more. Our focus is on comprehending the people who attend our experiences, whether in person or online, identifying their needs, and devising solutions to address their challenges, all while inspiring them to take action on behalf of our clients. This practice holds a pivotal role at GPJ, and you take pride in being an integral member of both the client and agency teams. You will focus on building and maintaining "Trusted Advisor" relationships with creative, account, and client teams, fostering collaboration and trust. Your role involves developing comprehensive experience strategies that encompass physical, digital, social, and mobile elements. You will also contribute by creating reusable templates for strategy best practices, covering various aspects such as research, planning, account planning, strategy, and analytics, streamlining our approach for assigned accounts. One of your key responsibilities is crafting clear and compelling creative briefs that ignite ideas for both yourself and your 2D and 3D internal partners. You will actively participate in ideation sessions, which involve brainstorming and concept development, where we collectively shape innovative solutions. You are dedicated to proactively exploring new experience strategies, technology-enabled engagements, and industry best practices. This exploration not only enhances our ability to counsel clients and internal teams but also strengthens our strategic recommendations. You will engage in research and planning activities related to developing experiential marketing solutions, which may encompass workshops, stakeholder interviews, primary and secondary research, and program auditing. Additionally, you will play a crucial role in assisting with the auditing and analysis of events, contributing valuable insights. Your role also entails confidently leading client conversations and presentations, both in person and over the phone, to effectively convey our strategies and recommendations. Lastly, you possess a strong "verbal-side" creative expertise, encompassing extensive writing, presentation, and facilitation development, while also having a keen eye for and appreciation of 2D and 3D design elements.

Requirements

Excellent writing skills.
Strong presentation skills.
Proficient in Windows environment (Outlook, Microsoft Word, Excel, Power Point,).
Proficient in other digital communications technologies (Salesforce, Chatter, Lync, Webex, etc.).
Proficient in Apple hardware and software.
Knowledge of and experience in using research tools and methodologies.
Understanding of best practices regarding analytics and marketing measurement.
Undergraduate degree required.
3 to 5 years client / agency experience in a related role.
B2B experience.
Technology experience.
Experience in digital, social and mobile technologies, strategies and tactics.

Nice To Haves

Graduate degree in business, marketing, communications, or writing preferred.
Experience in experiential marketing.
Experience in strategy.
Experience in planning.
Experience in marketing.
Experience in digital marketing and/or advertising.
Experience in content.
Experience in copywriting.

Responsibilities

Crafting and executing strategies for a wide range of projects, including proprietary events, activations at third-party trade shows, product or service road shows, seller enablement opportunities.
Comprehending the needs of people who attend experiences (in person or online) and devising solutions to address their challenges.
Building and maintaining "Trusted Advisor" relationships with creative, account, and client teams.
Developing comprehensive experience strategies that encompass physical, digital, social, and mobile elements.
Creating reusable templates for strategy best practices, covering research, planning, account planning, strategy, and analytics.
Crafting clear and compelling creative briefs.
Actively participating in ideation sessions, including brainstorming and concept development.
Proactively exploring new experience strategies, technology-enabled engagements, and industry best practices.
Engaging in research and planning activities related to developing experiential marketing solutions (workshops, stakeholder interviews, primary and secondary research, program auditing).
Assisting with the auditing and analysis of events.
Confidently leading client conversations and presentations.
Possessing strong "verbal-side" creative expertise, encompassing extensive writing, presentation, and facilitation development.
Having a keen eye for and appreciation of 2D and 3D design elements.