Experience Content Design & Strategy Supervisor

UPS

5d • Onsite

About The Position

The Experience Content Design and Strategy Supervisor role leads the development and execution of experience content strategy across multiple UPS digital projects, defining how content supports end-to-end customer journeys to ensure experiences are intuitive, consistent, and aligned with business goals. Working at the intersection of content, design, and technology, this role partners with cross-functional teams to create scalable, user-centered solutions, translating user needs and business objectives into cohesive strategies that drive engagement, conversion, and overall experience quality.

Requirements

• Must live in the same geographic location as the role or be willing to self-relocate to the area
• Must have a bachelor's degree (or international equivalent) or be a current employee with a minimum of three years of UPS experience
• Demonstrates ability to create content strategies that support complex digital ecosystems and customer journeys
• Shows strong understanding of UX writing, information architecture, and content design principles
• Displays strong writing, editing, and storytelling skills with attention to clarity, tone, and consistency
• Maintains familiarity with SEO/GEO practices and evolving trends that impact content discoverability
• Possesses experience working with design systems and creating scalable content patterns
• Displays proven ability to work cross-functionally with design, product, marketing, and technology teams
• Demonstrates strong communication skills with the ability to influence stakeholders and drive alignment
• Possesses experience leveraging analytics, user research, and testing to inform content strategy decisions
• Conveys familiarity with personalization, targeting, and experimentation frameworks
• Shows ability to manage multiple initiatives, prioritize effectively, and ensure timely delivery
• Exhibits strong problem-solving skills and attention to detail
• Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.

Nice To Haves

• Bachelor’s degree in communications, UX, human-centered design, marketing, journalism, or related field
• Possesses experience with digital platforms, content management systems, and marketing/experience technology (e.g. Figma, Adobe Analytics, Adobe Experience Manager, and AI writing tools)
• Demonstrates familiarity with enterprise-level digital ecosystems and omnichannel experience strategies

Responsibilities

• Defines and drives content strategy across multiple digital touchpoints, ensuring alignment with customer journeys, brand standards, and business objectives
• Partners with Design System team to create consistent, reusable content patterns and scalable content models
• Collaborates with Journey Mapping teams to identify content opportunities, pain points, and moments that matter across the end-to-end user experience
• Works with Personalization and Targeting/Testing teams to design and implement tailored content experiences that improve engagement and conversion
• Leads content strategy for digital initiatives, ensuring messaging, structure, and tone are optimized for usability and clarity
• Translates user insights, behavioral data, and business goals into actionable content and experience recommendations
• Supports and influences experimentation strategies (A/B and multivariate testing) to validate content effectiveness and drive continuous optimization
• Identifies dependencies, risks, and opportunities across initiatives, proactively aligning stakeholders and ensuring executional success
• Develops and presents strategic recommendations, frameworks, and performance insights to senior stakeholders
• Ensures content quality, accessibility, and consistency across platforms and channels
• Advocates for user-centered design principles and best practices in content design and digital experience

Benefits

• Relocation assistance is not available for this role.
• Employee Type: Permanent

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level