Executive Producer
About The Position
Postmedia is seeking an executive producer, Books, to lead a new national digital books brand designed to celebrate Canada’s reading culture, deepen audience engagement, and drive incremental commerce and sponsorship revenue. This role is responsible for establishing the editorial vision, voice, and operating model, leveraging Postmedia’s network reach, data insights, and affiliate capabilities to create a high-intent, commerce-connected editorial destination for book lovers. The successful candidate will balance strong editorial judgement with audience growth, SEO, newsletter, and monetization acumen, working within a lean model supported by freelancers and shared services.
Requirements
- Minimum 5 years of experience as an editor, assigning editor, or senior content role in a digital-first newsroom or publishing environment
- Demonstrated experience building and scaling a digital content vertical or brand with a clear audience focus
- Strong copy-editing skills and working knowledge of CP Style
- Proven expertise in SEO, audience analytics, and performance optimization for digital content
- Experience publishing and managing newsletters and understanding their role in loyalty, retention, and conversion
- Comfort working with freelance contributors and managing external writers and creators
- Familiarity with affiliate commerce models, sponsored content, and sales collaboration, ideally in a books, culture, or lifestyle category
- Strong editorial judgement, audience empathy, and ability to balance creativity with commercial outcomes
- Only candidates legally eligible to work in Canada will be considered.
Responsibilities
- Build and grow the new books brand as a standalone, scalable national books brand embedded across Postmedia’s network
- Deliver high-intent editorial that drives repeat engagement, newsletter sign-ups, and affiliate conversion
- Establish a sustainable operating model that supports audience growth, commercial partnerships, and future expansion
- Establish the editorial vision, tone, and standards, informed by audience data, search trends, and commerce intent
- Lead the development of proprietary, data-led lists and rankings that differentiate the books brand nationally and regionally
- Commission, edit, and curate reviews, author features, interviews, and cultural coverage that connects books to broader moments (film, TV, awards, trends)
- Maintain an editorial calendar that balances evergreen, tentpole, and timely content across the network
- Optimize all content for SEO, ensuring discoverability and sustained audience growth through search
- Own newsletter strategy, including writing, publishing, and optimizing one or more books-focused newsletters
- Produce and oversee social distribution strategies that promote books coverage and drive traffic back to owned platforms
- Analyze content, newsletter, and on-network performance metrics and apply insights to ongoing editorial and audience strategy
- Develop community-oriented content initiatives that encourage participation, reader submissions, and audience recognition across digital and print platforms
- Support the launch and execution of a national annual “best of” books program to drive awareness, engagement, and repeat visits
- Integrate affiliate commerce seamlessly into high-intent editorial content, rankings, and reviews
- Partner with Postmedia’s sales and affiliate teams to support sponsored content, custom packages, and branded opportunities, while maintaining editorial integrity
- Collaborate with internal product, store, and data teams to improve conversion, placement, and performance over time
Benefits
- Accommodations for people with disabilities in all areas of the hiring process
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
