Executive Producer, Video Experience (English Services) (On-Site)

CBC/Radio-Canada•Toronto, ON

11d•Onsite

About The Position

CBC News is seeking an Executive Producer of Video Experience to lead the teams managing Canada’s largest news video channels. You set the agenda for our network’s audience-facing video platforms, supervise and develop staff, and guide programming decisions with newsroom leaders across the country. This is a permanent, full‑time position based in Toronto. As CBC News prioritizes the needs of mobile and streaming audiences and delivers content that aligns with our strategic objectives, you connect our content with those audiences, including new and younger Canadians. You understand what people want to watch — and where, when, and how they want to watch it. As a strong editorial leader, you know how to oversee the packaging of compelling video for mobile, streaming, and third‑party platforms including YouTube and TikTok. You bring a deep understanding of platform behaviours, video formats, SEO, comments and moderation, and audience expectations, and you can clearly communicate those needs to a news operation producing daily news video. With your expertise in industry trends and technologies, you help shape and evolve CBC News’s video and social strategy. You motivate and develop journalists, champion editorial excellence, and ensure our audience-facing video experiences are consistent, innovative, and aligned with CBC’s Journalistic Standards and Practices. You model and promote an inclusive and respectful workplace.

Requirements

Minimum seven years of recent leadership experience working with digital video in a breaking news environment.
Demonstrated ability to assign, motivate, and develop staff, including large teams.
Experience working with news programs and identifying opportunities for digital/social alignment.
Excellent editorial judgment and a strong understanding of CBC’s Journalistic Standards and Practices.
Deep knowledge of social and video‑sharing platforms and their audience behaviours, YouTube in particular.
Intimate knowledge and experience producing different video formats, such as vertical and mobile‑optimized storytelling.
Proven passion for strong journalism, innovative video storytelling, and sharp, effective writing.
Experience in copy editing, fact‑checking, packaging, and production across platforms.
Ability to learn and troubleshoot complex technical systems and content‑management tools.
Comfortable with constant change; able to adapt, communicate clearly, and maintain composure.
Experience working with emerging partnerships and platforms, with an eye toward audience evolution.
Understanding of audience experience, graphics, design, development, and digital accessibility workflows.
Experience interpreting audience analytics and applying them to editorial and strategic decisions.
Strong coaching skills and ability to train staff quickly.
Cultural awareness, openness, and collaborative communication skills.
Ability to work flexible hours, including early mornings, evenings, weekends, and holidays.
Ability to meet tight deadlines and navigate unexpected overtime.
University degree or equivalent experience.

Nice To Haves

Experience in graphic design is an asset.
Multiplatform production experience is an asset.

Responsibilities

Oversee the CBC News YouTube and TikTok accounts.
Work with other CBC News teams to optimize curation of video for the CBC News App and cbcnews.ca.
Develop and execute CBC News’s off‑platform video strategy and best practices.
Provide clear, actionable feedback to teams on audience needs, publishing fundamentals, and curation for all video channels.
Design and run data‑driven experiments to understand evolving audience behaviour.
Provide and interpret audience data to inform programming decisions and guide content development.
Work with other audience focussed leaders to communicate audience insights and context to daily news teams.
Stay current with best practices in digital, and video storytelling and ensure staff training reflects them.
Ensure strong performance across all platforms and take accountability for results.
Work closely with others to get breaking news video to the audience quickly and cohesively.
Make data‑informed decisions to meet audience and strategic goals.
Partner with CBC News leaders in local newsrooms on best practices in video packaging, including thumbnails, titles, posting cadence, and platform‑specific formats.
Monitor trends across digital media and adapt workflows and publishing strategies as needed.
Coordinate live event streams with internal CBC News teams.
Collaborate with graphics and marketing teams to optimize visual assets and audience engagement.
Use key production tools (DTV, Media Central, Dalet, Adobe, FTP, Dejero, 9CMS).
Make quick editorial decisions under pressure in complex, time‑sensitive environments.
Plan and request the resources required for daily news coverage on video platforms.
Ensure content corrections and takedowns are performed responsibly and according to JSP standards.
Work in collaboration with other CBC News leaders on our moderation strategy
Direct and oversee staff scheduling.
Solve operational and editorial challenges creatively.