(Seasonal) Executive Producer, Content

The Krazy Coupon Lady

23h•$140,000 - $160,000•Remote

About The Position

This is a seasonal six-month position with the potential to transition into a full-time role based on business needs and performance. As our Executive Producer, Content, you’ll develop and oversee the execution of new formats, series, and content buckets for our owned and operated platforms, as well as identify and build out emerging media opportunities like Podcasts, Webinars, YouTube Shorts, WhatsApp, Marco Polo, Pinterest, and more. You will inherit and oversee the current sponsored content workflows, optimizing them for maximum results, and collaborate across editorial, social, influencer, and sales teams to create net-new business opportunities for KCL across all media. This role is equal parts creative, strategic, and operational: you’ll develop cross-functional playbooks that enable velocity, scale, and opportunity, ensuring collaborating teams can execute with clarity, creativity, and impact. In a fast-paced environment, you’ll balance the now and the next: optimizing today’s revenue-driving content while helping build tomorrow’s audience growth engine through a lens of untapped opportunities that ultimately drive new business and new audiences for KCL. Above all, you’ll champion a content development strategy that attracts, retains, and activates new audiences and strategic partners, while keeping KCL’s voice bold, useful, and unmistakable.

Requirements

10+ years in content or development leadership at a digital publisher, social commerce platform, or high-volume media company with experience managing multifunctional remote teams.
Deep experience developing discovery-first content strategies across platforms such as TikTok, Instagram, YouTube Shorts, and Pinterest, with a strong understanding of what drives audience growth, engagement, and monetization.
Proven track record building scalable sponsored content programs, repeatable franchises, or branded editorial series that balance advertiser goals with audience trust and editorial integrity.
Demonstrated ability to lead producers, editors, and cross-functional creative teams while establishing workflows that increase velocity, quality, and clarity in fast-paced environments.
Strong commercial instincts with experience collaborating closely with sales, marketing, and partnerships teams to turn creative concepts into revenue-generating opportunities.
Equal parts strategic thinker and hands-on operator — comfortable developing big-picture content visions while also guiding execution, reviewing creative, and optimizing performance through data and audience insights.

Responsibilities

Manage and develop a high-performing bench of producers and editors who can independently deliver platform-native, revenue-driving content at scale.
Create new content formats, franchises, and discovery buckets consistently reaching new audiences and driving engagement, advertiser interest, and repeat sponsorship opportunities.
Identify new and emerging platform opportunities for KCL that ultimately expand and diversify our audience while driving revenue growth.
Develop and execute platform-native storytelling that thrives across emerging and established channels, including TikTok, Instagram, YouTube Shorts, Pinterest, WhatsApp, and Marco Polo, with each channel optimized for how audiences naturally consume content.
Oversee and improve upon sponsored editorial, social video, and integrated campaigns that feel organic to the KCL voice while delivering measurable partner value.
Identify and own opportunities for webinars, podcasts, and new media initiatives to become scalable sponsorship vehicles with strong audience retention and repeat advertiser investment.
Develop and oversee scripts, creative concepts, and storytelling that consistently balances brand authenticity, performance metrics, and shopper trust.
Oversee and execute sponsored campaigns that move seamlessly from concept through execution with strong client satisfaction, performance delivery, and minimal operational friction.
Consistently present, collaborate, and execute on creative ideas and input that strengthen both proactive and reactive RFP responses, increasing win rates and expanding revenue opportunities.
Track campaign performance insights that feed continuous improvement-creating smarter repeatable playbooks.
Strongly aligned with editorial, social, influencer, marketing, and sales teams leads to integrate content opportunities that drive measurable revenue growth.
Identify emerging brand partnerships and creator collaborations to expand KCL’s reach and unlock new monetization channels.
Create a sponsored content strategy that contributes directly to both short-term revenue targets and long-term audience growth.