NBA Take-Two Executive Producer, Branded Content

2KG NBA 2K League Services Corp•New York, NY

38d•$150,000 - $170,000•Hybrid

About The Position

We are seeking a visionary and results-driven Executive Producer to lead our branded content. This role is responsible for overseeing the entire branded content lifecycle—from RFPs and pitches through development, production, post-production, and distribution. The ideal candidate has a strong background in both branded and editorial content, extensive client-facing experience, and the ability to manage a robust slate of branded content across our three brands: NBA 2K League, NBA Take Two, and NBA Research and Development.

Requirements

10+ years of experience developing and producing custom editorial and/or branded content within a major media publisher, brand, marketing agency, or similar creative organization.
Proven experience leading branded video and digital campaigns from concept through final delivery.
Strong portfolio showcasing video, digital, social, and experiential creative with cultural impact.
Exceptional client-facing and presentation skills, with the ability to sell creative ideas and build excitement among senior partners.
Deep understanding of sports, basketball, gaming, pop culture, social media, and current cultural trends.
Experience managing talent-facing productions and high-profile brand partnerships.
Strong understanding of production budgets, timelines, talent integration, and creative workflows.
Excellent project management, organizational, communication, and problem-solving skills.
Ability to balance big-picture creative vision with hands-on execution.
Highly collaborative and comfortable working across multiple functions in a fast-paced media environment.
Ability to travel up to 20% of the time.

Nice To Haves

Sports experience preferred but not required depending on previous experience.

Responsibilities

Collaborate with Creative, Sales, and Marketing on pre-sale custom editorial extensions and branded content, including brainstorms, pitch ideation, talent recommendations, sponsorship concepts, and new content opportunities.
Develop innovative, social-first creative strategies and built-if-sold branded content IP, series, and experiences that align with advertiser objectives, audience interests, cultural trends, and the competitive marketplace.
Provide overarching creative direction across branded content, working in lockstep with the editorial vision to ensure a cohesive, premium brand experience.
Partner with internal creative and editorial teams to develop concepts that are authentic to the brand while delivering meaningful value for advertising partners.
Serve as a senior creative leader throughout the pitch process, translating client objectives into compelling branded content strategies, creative treatments, written proposals, and presentation materials.
Lead and participate in client and agency presentations, confidently articulating the creative vision and getting partners excited, aligned, and bought into the idea.
Act as a creative thought leader within Sales and Marketing, helping shape solutions that balance client objectives with audience and editorial considerations.
Oversee end-to-end creative execution across branded video, social, custom editorial extensions, and live event content.
Work closely with production and creative teams on post-sale projects, including creative treatments, scripts, social concepts, talent integration, event activations, and other campaign deliverables.
Provide creative direction throughout production and post-production, reviewing and refining treatments, scripts, copy, edits, and final assets to ensure client KPIs and feedback are addressed.
Maintain a strong understanding of talent booking, production budgets, timelines, and logistical considerations to ensure internal talent and production teams are positioned for success.
Travel to shoots and events as the creative lead and on-set representative for the Partnerships team when needed.
Partner cross-functionally to ensure seamless execution of sold programs.
Own the creative oversight and fulfillment of campaign deliverables, ensuring all assets, talent requirements, approvals, timelines, and client commitments are clearly tracked and delivered.
Serve as a key connective point between the client and internal teams, ensuring expectations, feedback, creative direction, and deliverables remain aligned throughout the campaign lifecycle.
QC and approve final video and creative assets for client, social, editorial, and event use.