Executive MBA Marketing and Communications Strategist
About The Position
The Executive MBA Marketing and Communications Strategist develops, coordinates, and executes communications, marketing, and social media strategies. This role assesses the effectiveness of strategies to improve content and ensure a consistent and seamless user experience. The strategist creates, writes, and produces content for print and internet media, and updates and maintains marketing publications to ensure accuracy. They serve as a digital content manager and creator for website and social media pages, ensuring content is up-to-date and creating promotional assets. The position also supports university media relations and the application of public relations campaigns, prepares presentations and marketing/communication updates, and collects and reports on marketing metrics. Additionally, the role coordinates related content and publication needs, graphic arts design, and printing, including coordinating the printing of publications and marketing materials using on- and off-campus vendors. Other duties as assigned.
Requirements
- Knowledge of communications, public relations, marketing, branding, graphic design, and social media.
- Ability to write, proofread, and edit clear, concise, persuasive, and grammatically correct communications.
- Ability to collect, synthesize, and process information quickly and accurately with attention to detail.
- Ability to think both creatively and strategically.
- Skill in multi-tasking, project management, prioritization, and organization.
- Bachelor's degree in related field.
- 2 years of relevant experience.
- Equivalent combination of experience and education may be considered.
- Candidates must be eligible to work in the United States.
Nice To Haves
- Experience using CRM platforms such as HubSpot, Constant Contact, or similar systems to manage email campaigns, automate workflows, and track performance metrics (e.g., open rates, click‑through rates, conversions).
- Proficiency with design tools such as Canva, Adobe Express, or comparable platforms.
Responsibilities
- Develops, coordinates, and executes communications, marketing, and social media strategies.
- Assesses the effectiveness of strategies to improve content and ensure a consistent and seamless user experience.
- Creates, writes, and produces content for print and internet medias.
- Updates and maintains marketing publications to ensure accuracy.
- Serves as a digital content manager and creator for website and social media pages.
- Ensures content is up-to-date and creates promotional assets.
- Supports university media relations and the application of public relations campaigns.
- Prepares presentations and marketing/communication updates.
- Collects and reports on marketing metrics.
- Maintains marketing metrics records.
- Coordinates related content and publication needs, graphic arts design, and printing.
- Coordinates the printing of publications and marketing materials using on- and off-campus vendors.
- Serve a lead role in planning and managing the EMBA annual alumni event, Sharpen the Saw, supporting strong alumni engagement and program visibility.
- Support the collection, analysis, and reporting of program ranking data for external media outlets and professional organizations.
- Oversee the design, procurement, and inventory management of EMBA‑branded clothing and merchandise, ensuring brand alignment and cost efficiency.
- Assist in the delivery of student programming during on‑campus events, including orientations, residency experiences, and graduation.
Benefits
- The salary range for this position is listed above.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
