Executive Marketing Director - Alzheimers Disease

Genentech • Florence-Graham, CA

14h • $265,700 - $493,400

About The Position

The Executive Marketing Director (EMD) leads the development of Genentech Neurodegeneration’s inaugural Therapeutic Area and Marketing Vision, covering promising Phase 3 assets in Alzheimer’s disease and Parkinson’s disease. The role drives significant changes across the US Commercial, Medical, and Government organization to prepare for the company’s first launches in large, evolving, and competitive neurodegeneration markets. The EMD leads strategy-to-execution brand marketing for innovative Roche pipeline assets addressing substantial unmet medical needs, hires and leads the initial marketing leaders, and scales the team as launches approach. The role reports to the Vice President, Head of Genentech Neurodegeneration, sits on the NDG cross-functional Squad, and contributes to the portfolio and Therapeutic Area vision and strategy.

The Marketing organization shapes external perceptions and behaviors and drives market demand by establishing and communicating product value propositions throughout the value chain, from payers and health systems to prescribers and patients. Marketers use insight-driven strategy, customer-led content, and integrated customer experiences in partnership with cross-functional teams to support patient outcomes and future innovation.

The EMD sets ambitious forecasts and develops and executes disease-area and brand strategies, integrated business plans, and priorities in collaboration with cross-functional partners. The role defines launch success factors, helps reshape the organization and external care coordination, and reimagines access in light of the neurodegeneration patient and customer journey. The EMD also builds and develops a high-performing marketing team, advances marketing capabilities and operating practices, and ensures compliant conduct of Genentech activities.

The position may be based in South San Francisco, California, or remote. Relocation assistance is available. The expected salary range for the South San Francisco primary location is $265,700–$493,400. Actual pay depends on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. The position qualifies for the benefits detailed through the company’s benefits link.

Requirements

• Bachelor’s degree.
• At least 10 years of work experience, including at least 8 years of healthcare commercial experience, such as market access, marketing, sales, or medical affairs.
• Proven track record of leading teams to deliver exceptional customer and business outcomes and positive working environments.
• Expert proficiency in customer understanding, competitive value creation, strategy development, integrated campaign development, content development and approval, execution readiness, delivery and optimization across channels, measurement and iteration, and project and vendor management.

Nice To Haves

• At least 5 years of commercial experience in neurodegenerative disease(s) is strongly preferred.
• Experience in payer access and contracting.
• Relevant graduate-level degree.

Responsibilities

• Set ambitious forecasts, adjust them based on clinical and market data, and identify the resources needed to deliver business forecasts and P&L objectives.
• Develop and execute disease-area and brand strategies across customers, patients, and payers.
• Collaborate with the cross-functional Squad, Digital Data and Analytics, Customer Engagement Ecosystems, Public Affairs and Access, and functional and development partners to create an integrated value proposition and strategic business plan.
• Establish measurable, action-oriented 90-day priorities that support franchise profitability, patient uptake, and customer expectations, and reprioritize as business needs, market events, or resources change.
• Champion Marketing Excellence, including agile approaches to content generation, measurement, omnichannel work, and end-to-end ownership from strategy through campaign execution.
• Develop and maintain aligned internal and external resources and infrastructure to achieve customer satisfaction and enterprise best practices while maintaining a healthy P&L.
• Lead the Neurodegeneration Therapeutic Area’s marketing vision and execute short- and long-term strategic goals with measurable impact on customer utilization and patient access.
• Define critical launch success factors for early and presymptomatic disease, and reshape the internal organization and external care coordination system as appropriate.
• Reimagine access for the neurodegeneration patient and customer journey in collaboration with Genentech’s Patient Strategy initiative.
• Potentially represent US Commercial on global Lifecycle Teams and Commercialization Leadership Teams; develop, assess, resource, prioritize, and execute lifecycle options, and evaluate business development opportunities as applicable.
• Represent the brand value proposition for products in assigned franchises to internal and external audiences.
• Build, lead, develop, and inspire a connected, motivated, high-performing Neurodegeneration Marketing Team and foster belonging across teams.
• Champion the commercial operating model, including a digital-first mindset, end-to-end ownership, and prioritizing velocity and execution over perfection and customization.
• Develop a patient-centric and customer-focused culture by integrating insights from patients, customers, providers, and payers into vision, strategy, and execution priorities.
• Contribute to the broader 1Marketing community, participate in initiatives with functional or cross-therapeutic-area impact, provide expertise, support capability development, and advance CMG outcomes.
• Use agile working practices to mobilize the Marketing team to maximize customer value and help more patients while supporting fulfilling work.
• Plan long-term capacity, enable and coach projects, oversee marketing team leads, and manage Genentech people practices.
• Cultivate future Marketing leaders and lead or oversee hiring of direct and indirect reports.
• Comply with laws, regulations, and policies governing Genentech activities.

Benefits

• Relocation assistance is available.
• A discretionary annual bonus may be available based on individual and Company performance.
• The position qualifies for benefits detailed through the company’s benefits link.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive