Executive Marketing Director - Alzheimers Disease
About The Position
Genentech’s Marketing organization shapes external perceptions and behaviors and drives market demand by communicating product value across payers, health systems, prescribers, and patients. Marketers use insight-driven strategy, customer-led content, and integrated customer experiences to support patient outcomes and future innovation. The Executive Marketing Director (EMD) leads development of the inaugural Therapeutic Area and Marketing Vision for Genentech Neurodegeneration (NDG), including Phase 3 assets in Alzheimer’s disease and Parkinson’s disease. The role drives organizational changes across US Commercial, Medical, and Government functions to prepare for Genentech’s first launch in NDG markets. The EMD leads strategy-to-execution brand marketing, hires and develops the initial marketing leaders, and scales the team as launches approach. The position reports to the Vice President, Head of Genentech Neurodegeneration, serves on the NDG cross-functional Squad, and contributes to the vision and strategy for the NDG portfolio and Therapeutic Area. The EMD develops and executes business and brand strategies, leads cross-functional planning, guides launch and lifecycle priorities, and builds a highly connected, patient-centric marketing organization. The position is based in South San Francisco, California, or may be remote. Relocation assistance is available.
Requirements
- Bachelor’s degree.
- At least 10 years of work experience, including at least 8 years of healthcare commercial experience such as market access, marketing, sales, or medical affairs.
- Proven track record of leading teams to deliver exceptional customer and business outcomes and positive working environments.
- Expert proficiency in customer understanding, competitive value creation, strategy development, integrated campaign development, content development and approval, execution readiness, delivery and optimization across channels, measurement and iteration, and project and vendor management.
Nice To Haves
- Five or more years of commercial experience in neurodegenerative disease(s).
- Experience in payer access and contracting.
- Relevant graduate-level degree.
Responsibilities
- Set ambitious forecasts, revise them in response to clinical and market data, and identify resources needed to achieve forecasts and P&L goals.
- Develop and execute disease-area and brand strategies across customers, patients, and payers.
- Collaborate with the cross-functional Squad and functional partners to develop an integrated value proposition and strategic business plan, including measurable 90-day priorities.
- Enable reprioritization as business needs, market events, and resources change.
- Champion Marketing Excellence, including agile approaches to content generation, measurement, omnichannel work, and end-to-end ownership from strategy through campaign execution.
- Establish and maintain aligned internal and external resources to achieve customer satisfaction and enterprise best practices while maintaining a healthy P&L.
- Lead development and execution of the NDG vision and short- and long-term strategic goals, with measurable impact on customer utilization and patient access.
- Define success factors for launches in early and presymptomatic disease and reshape the internal organization and external care coordination system as appropriate.
- Reimagine access in light of the NDG patient and customer journey, in collaboration with Genentech’s Patient Strategy initiative.
- Represent US commercial interests on global Lifecycle Teams and Commercialization Leadership Teams as applicable, and evaluate, resource, prioritize, and execute lifecycle options and potential business development opportunities.
- Identify innovative priorities, plans, and tactics to improve brand adoption and maximize the number of patients benefiting from treatment.
- Represent the brand value proposition for products in assigned franchises to audiences inside and outside Genentech.
- Lead, develop, and inspire a high-performing NDG Marketing Team and foster belonging across teams.
- Champion the commercial operating model, including a digital-first mindset, end-to-end ownership, and prioritizing velocity and execution.
- Integrate insights from patients, customers, providers, and payers into NDG vision, strategy, and execution priorities.
- Contribute to the broader 1Marketing community, participate in initiatives with broad functional or therapeutic-area impact, and support marketing capability development.
- Use agile practices to maximize customer value and patient benefit while supporting fulfilling work for the marketing team.
- Plan long-term team capacity, enablement, project coaching, and oversight of marketing team leads; remain accountable for Genentech people practices.
- Develop future marketing leaders and lead or oversee hiring of direct and indirect reports.
- Comply with laws, regulations, and policies governing Genentech activities.
Benefits
- Relocation assistance is available.
- A discretionary annual bonus may be available based on individual and Company performance.
- The position qualifies for company benefits detailed at the linked benefits resource.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
