Executive Management Officer

State of Louisiana•New Orleans, LA

2d•Onsite

About The Position

This is a full-time, in-office position at the State Museum in New Orleans, Louisiana. The Louisiana Office of Museums (OSM) marketing program directs, manages, and monitors public relations, advertising, and media agencies through contracts with private-sector companies specializing in destination marketing. The role oversees the state’s advertising and marketing efforts to maximize exposure and return on investment, while ensuring programs and services are effective, efficient, measured regularly, and aligned with agency goals. The Louisiana State Museum’s collections and educational programs promote awareness and appreciation of Louisiana’s diverse history and culture. The position is part of the OSM management team and directs plans and guidelines through subordinate professional staff. It oversees marketing and advertising budgets, vendor and agency performance, and contracts for domestic marketing. The position reports in-office, may require travel, and may require evening, weekend, holiday, or overtime work. Compensation depends on experience and certification. Appointment types listed are probational, promotion, or detail to special duty.

Requirements

Meet one of the stated minimum qualification pathways: six years of experience in administrative services; six years of full-time experience in any field plus three years of administrative-services experience; a bachelor’s degree plus three years of administrative-services experience; or an advanced degree or Juris Doctorate plus two years of administrative-services experience.
For the experience substitution provision, each 30 semester hours from an accredited college or university count as one year toward the six years of full-time work experience in any field, up to 120 semester hours or four years.
Include relevant, detailed education and work experience in the application; resumes are not accepted in lieu of completed education and experience sections.

Responsibilities

Oversee the advertising program carried out through contracted advertising, marketing, and social media agencies, seeking maximum state exposure and return on investment.
Research media channels and identify those best suited to reach the OSM’s target audience.
Negotiate with vendors to obtain the best cost and oversee agreements in accordance with state policies and practices.
Deliver or produce creative products required by vendors, including securing usage rights, locating assets or directing production, and obtaining required state approvals.
Create the OSM’s annual marketing plan under the Assistant Secretary’s direction and with input from required parties, including planned events, advertising, marketing, grants, and partnerships for the next fiscal year.
Analyze programs and recommend practices to support marketing program success.
Work with national representatives to develop marketing opportunities that increase Louisiana’s presence in domestic markets.
Coordinate with agency management to address public relations, marketing, advertising, and special event planning needs.
Represent the agency as directed by the Assistant Secretary.
As a member of the OSM management team, direct implementation of plans and guidelines and ensure they meet program objectives, goals, and timetables through subordinate professional staff.
Formulate and monitor the annual marketing and advertising budget; manage budgetary and programmatic aspects of agreements, ensure compliance with requirements and deliverables, and approve contract invoices.
Oversee reporting staff and contracted vendors to ensure they represent the state appropriately, implement programs satisfactorily, and follow applicable state rules and regulations.
Oversee contracts with outside vendors for the office’s domestic marketing efforts.
Perform other duties as assigned.