Executive Management Officer

State of Louisiana • Baton Rouge, LA

1d • Onsite

About The Position

The Louisiana Office of Tourism is charged with the responsibility to market and promote Louisiana as a premiere travel destination, increasing revenue generated by visitor spending, and contributing to the economic impact of tourism in all 64 parishes. The Louisiana Office of Tourism is a multi-pronged agency charged with leading Louisiana’s large and diverse tourism industry. The Office of Tourism partners with tourism professionals and industry stakeholders in private and public sectors to extend and enhance their efforts to reach domestic and international travel trade and consumers. The Louisiana Office of Tourism promotes economic growth of Louisiana through the implementation of a variety of specialized programs designed to encourage visitation to the state and increase visitor spending. This position is a professional level position that manages the creative initiatives of the advertising program. It works in conjunction with the Louisiana Office of Tourism Communications team, as well as with appropriate agencies under contract to Louisiana for advertising initiatives.

Requirements

• Six years of experience in administrative services; OR Six years of full-time experience in any field plus three years of experience in administrative services; OR A bachelor’s degree plus three years of experience in administrative services; OR An advanced degree or a Juris Doctorate plus two years of experience in administrative services.
• Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field.

Responsibilities

• Serves as advisor to the Assistant Secretary and member of the Louisiana Office of Tourism management team, providing leadership on advertising strategy and special initiatives.
• Leads development, execution, and analysis of annual and seasonal advertising plans, including establishing program goals, best practices, and organizational plans.
• Oversees all advertising efforts, coordinating with management to meet agency advertising and special event planning needs.
• Manages relationships with the advertising agency, including requesting media research, gathering negotiated rates, ensuring usage rights and asset coordination, and providing direction through the agency of record.
• Tracks campaign progress and performance metrics, reporting results and recommendations to the Assistant Secretary.
• Supervises and guides subordinate staff by setting division objectives, timelines, and guidelines; evaluating performance; and providing ongoing consultation to ensure compliance with state rules and high-quality representation of the state.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive