Executive Director

PRS Management, Inc.•Rio Rancho, NM

3d•Onsite

About The Position

The Neighborhood in Rio Rancho, a premier Life Plan Community, is seeking a strong, results-oriented Executive Director to lead this beautiful and growing community. This is a role for a true operator, someone who understands what it takes to run a complex senior living model and is energized by driving census, financial performance, and accountability across the team. As part of the Pacific Retirement Services (PRS) network, you’ll join one of the nation’s leading nonprofit senior living organizations, with the support, resources, and career growth opportunities that come with it. This community requires a leader who can sustain momentum and continue driving results. A strong census across all service lines is essential to the success of the model. To be successful, you must: Keep Independent Living strong and stable, Ensure healthcare (AL, MS, SNF) remains full, Maintain relentless focus on sales, census, and P&L performance. The reality: this model only works when all areas are performing at a high level. This requires a leader who will motivate the team, drive accountability, and consistently deliver results.

Requirements

5+ years of leadership experience in senior living, healthcare, or related operations
Proven ability to drive census, improve occupancy, and manage P&L performance
Experience leading through accountability and developing strong teams
Bachelor’s degree in Business, Healthcare, or related field
A leadership style that balances high expectations with strong team development
Leadership Competencies: Drives results and ensures accountability
Business and financial acumen
Builds effective teams
Navigates complexity with confidence
Communicates with clarity and purpose

Nice To Haves

Life Plan/CCRC experience strongly preferred
NHA license (preferred)

Responsibilities

Lead the Community: Direct all operations and provide clear, performance-driven leadership
Build and develop a high-performing leadership team
Reinforce a culture aligned with PRS values: We Speak Up, We Step Up, We Lift Up, We Team Up
Drive Operational & Sales Performance: Own census across all service lines, this is non-negotiable
Partner closely with sales to drive occupancy and move-ins
Ensure strong execution across Independent Living and Healthcare
Set clear expectations and hold leaders accountable for results
Own Financial Performance: Lead with a strong P&L mindset—revenue, expenses, and margin matter
Drive disciplined decision-making to ensure long-term sustainability
Align operations, staffing, and census to financial performance
Engage with Community & Industry: Represent the organization locally and professionally
Build strong relationships with residents, families, and stakeholders