Executive Director, Strategy
About The Position
This role focuses on driving strategic growth for clients by analyzing market trends, competitive data, and leveraging proprietary tools to provide clear and concise strategic recommendations. The position involves monitoring brand performance, collaborating with Marketing Science teams, and understanding consumer needs through qualitative and quantitative intelligence to inform brand and media strategy. The Executive Director will lead the development of best-in-class strategic recommendations, ensuring effective storytelling tailored to different leadership levels. A key aspect is the relentless focus on strategies that deliver business outcomes and unlock revenue, including developing and executing innovation roadmaps. The role also requires facilitating client workshops and presenting thought-provoking work. Beyond client-specific strategies, this role contributes to the strategic growth of the agency's work by collaborating with various business units to orchestrate capabilities around client needs. It involves connecting media, content, commerce, and creative to drive growth, and leading the strategic narrative of recommendations across different teams. The position requires delivering thought leadership, both internally and externally, to shape the agency's strategic product. Additionally, it involves educating and mentoring team members, participating in new business opportunities, and acting as a strategic leader to guide the narrative and co-create work.
Requirements
- Expertise in leveraging unique data and cultural intelligence tools.
- Expertise in audience understanding, using qualitative and quantitative intelligence.
- Ability to understand nuances between Senior leader needs vs. day-to-day media team needs.
- Ability to connect media, content, commerce, and creative.
- Ability to clearly define the goal, the problem, the insight, and the solution.
- Ability to deliver thought leadership.
- Ability to educate and up-level work.
- Ability to guide narrative and co-create work in new business opportunities.
Responsibilities
- Analyze market trends and competitive data to keep a pulse on the category and industry.
- Leverage data and cultural intelligence tools to provide clear and concise strategic recommendations.
- Continuously monitor brand performance and health, advising on the relationship between brand and performance strategies.
- Understand and anticipate consumer needs using qualitative and quantitative intelligence to inform brand and media strategy.
- Lead and develop best-in-class strategic recommendations with clear and concise storytelling.
- Focus on strategies that deliver business outcomes and unlock revenue for clients.
- Develop and execute innovation roadmaps for client businesses.
- Create and facilitate client workshops.
- Work closely with SBUs to orchestrate capabilities around client needs.
- Connect media, content, commerce, and creative to drive growth.
- Lead and advise on the strategic narrative of recommendations, connecting dots across teams.
- Clearly define the goal, problem, insight, and solution for recommendations.
- Deliver thought leadership internally and externally.
- Educate and up-level the work, providing guidance and mentorship to team members.
- Participate in organic and new business opportunities, acting as a strategic leader.
Benefits
- Equal employment opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
Ph.D. or professional degree
