Executive Director, Sports Marketing
About The Position
Optimum Sports is the dedicated sports marketing agency within Omnicom Media Group (OMG). Unlike traditional sports marketing agencies, Optimum Sports operates in both the Sports Sponsorship and Sports Media landscapes. With the combination of both disciplines under a single offering, Optimum Sports is able to provide its clients with unique and advantageous marketplace leverage through which it delivers cohesive, multi-platform sports marketing strategies. Ingrained with the latest research and ROI tools, Optimum Sports facilitates everything from Ideation to Execution to Actualization. Our approach integrates media, investment, property, and insights to develop strategy, manage negotiation and execution, and evaluate performance of partnerships. Established in 2003, we continue to innovate in the sports marketplace and build solutions for our constantly evolving world.
Requirements
- Experience leading sports sponsorships and 360 activations is a plus
- 15 years’ experience working in an integrated strategy role and/or sponsorship marketing position with direct client-facing access
- 10+ years of relevant experience in sports
- Experience across mainstream media channels (national TV, local, digital, social, etc)
- Strong communicator - both written and verbal - and presenter, in person and on conference calls
- Extensive client facing experience
- Highly organized, with the ability to manage and prioritize many simultaneous deliverables
- Undergraduate degree required (preferably Marketing, Business, Sports Management or Communications)
- Proficient in Excel, PowerPoint, Word, Google Docs, Teams
Nice To Haves
- Experience leading sports sponsorships and 360 activations
Responsibilities
- Support direct reports in developing overarching strategy across multiple media channels
- Lead broader sports strategy development for client education
- Interpret relevant research from third party data, industry trades and additional source
- Primarily manage day-to-day comms with client POCs and across internal teams
- Develop broad understanding of clients’ business needs, KPI’s, goals and objectives
- Ability to work seamlessly across internal and external groups
- Work directly and daily with planning and investment teams to develop holistic client strategy
- Promote use of data and other insight tools to build strategic recommendations E.g., Target analysis, competitive, marketplace intelligence
- Collaborate with external agency partners on IAT deliverables including but not limited to a respective annual business planning, brand/master brand communications strategy, tactical media recommendations, etc
- Responsible for budget tracking across a portfolio, where funding may be sourced from various LOBs
- Detailed knowledge of all working budgets; accountability to address internal and client-based budget allocation questions and responsible for any budget reporting
- Familiar with and staying up-to-speed on the evolving digital landscape - both related to sports-specific properties as well as social channels and content strategies
- Have strong knowledge of the sports marketplace to identify new opportunities, areas of white space, vacant ownership positions, etc that fit within the overarching client strategy and work in conjunction with internal planning and investment teams to bring these to life
- Oversee direct reports by managing workload, delegating responsibilities, checking work for accuracy and being their lead POC in terms of mentorship and growth development
Benefits
- Equal employment opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Executive
