Executive Director of Marketing & Membership

YMCA of Greater Toledo•Toledo, OH

1d•Onsite

About The Position

The Executive Director of Marketing & Member Experience provides strategic leadership for the YMCA of Greater Toledo's marketing, branding, communications, and member engagement initiatives. Reporting to the Chief Operating Officer, this position develops and executes marketing strategies that strengthen the YMCA brand, increase membership and program participation, enhance the member experience, and support the Association's strategic priorities. This role oversees an integrated annual marketing calendar, aligning membership campaigns, program promotions, fundraising initiatives, community events, and organizational communications. Through innovative marketing, digital engagement, storytelling, and data-informed decision-making, the Executive Director drives organizational growth while ensuring consistent branding and messaging across the Association. The Executive Director leads the Marketing Team, supervising the Graphic Designer and Digital Marketing Specialist, and partners with Executive Directors, Membership Directors, and Program Directors to develop effective marketing campaigns and resources that support branch success. As a member of the Association Leadership Team, this individual contributes to organizational strategy while fostering collaboration, innovation, and operational excellence.

Requirements

Bachelor's degree preferred.
Minimum of five years of marketing, communications, sales, or related leadership experience; YMCA experience or comparable nonprofit experience preferred.
CPR/AED and First Aid certifications required (or ability to obtain).
Strong understanding of marketing strategy, branding, digital communications, and customer engagement.
Excellent leadership, communication, presentation, and relationship-building skills.
Highly organized, creative, self-motivated, and able to manage multiple priorities.
Ability to work collaboratively across departments while also exercising independent judgment.
Proficiency with Microsoft Office and marketing design/content management tools.

Nice To Haves

YMCA experience or comparable nonprofit experience preferred.

Responsibilities

Lead, coach, and develop the Marketing Team.
Develop and implement the Association's annual marketing strategy, priorities, and campaign calendar.
Serve as the Association's strategic marketing advisor to the COO and senior leadership.
Partner with branch and program leaders to support membership growth, program participation, and community engagement.
Ensure consistent branding, messaging, and communications across all YMCA locations.
Create marketing resources, templates, and best practices for Association-wide use.
Monitor marketing performance, analyze results, and provide recommendations for continuous improvement.