About The Position

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels. Job Summary Responsible for the creation, implementation and achievement of advertising sales activities for a geographic area and/or industry. Works with assigned staff to achieve revenue targets associated with regions or segments of accountability. Controls major and complex accounts. Develops goals and objectives in alignment with organizational business strategy. Develops and manages budget. Designs training and motivational programs to improve performance of sales. Focuses on collaboration and building relationships to work as integrated teams. Delegates the work of sales staff and continually evaluates sales performance and modifies plans to achieve better results. Provides strategic leadership and direction for team. Job Description Core Responsibilities Establishes strategies and process for all sales initiatives including execution plans. Serves as escalation for issues related to current policy guidelines. Develops local/national and/or regional advertising sales plan and promotional approaches including identification of objectives, strategies and action programs to produce revenue toward achievement of set goals. Controls operations to adhere to operating budget, meet budgeted revenue and cash flow objectives. Establishes and ensures the execution of short and long-term advertising revenue goals. Ensures maintenance of contacts, advertisements and availability inventory. Formulate and cultivate partnership relationships with clients. Develops and manages client list and account territories to maximize revenue. Establishes budgets and reviews rate structures. Reports all sales revenue and ensures accuracy. Directs the production of advertising sales to assure that creative advertising content standards are upheld, utilizing latest video techniques to produce quality advertising from a technical standpoint. Provides motivation for advertising sales personnel through individual contact, goal setting, periodic meetings, incentive plans/contest and a positive working environment. Consistent exercise of independent judgment and discretion in matters of significance. Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary. Other duties and responsibilities as assigned. Employees at all levels are expected to: Understand our Operating Principles; make them the guidelines for how you do your job. Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services. Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences. Win as a team - make big things happen by working together and being open to new ideas. Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers. Drive results and growth. Support a culture of inclusion in how you work and lead. Do what's right for each other, our customers, investors and our communities. Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Requirements

  • Skills Leadership, Sales Management, Strategy Development
  • 10 Years +

Responsibilities

  • Establishes strategies and process for all sales initiatives including execution plans.
  • Serves as escalation for issues related to current policy guidelines.
  • Develops local/national and/or regional advertising sales plan and promotional approaches including identification of objectives, strategies and action programs to produce revenue toward achievement of set goals.
  • Controls operations to adhere to operating budget, meet budgeted revenue and cash flow objectives.
  • Establishes and ensures the execution of short and long-term advertising revenue goals.
  • Ensures maintenance of contacts, advertisements and availability inventory.
  • Formulate and cultivate partnership relationships with clients.
  • Develops and manages client list and account territories to maximize revenue.
  • Establishes budgets and reviews rate structures.
  • Reports all sales revenue and ensures accuracy.
  • Directs the production of advertising sales to assure that creative advertising content standards are upheld, utilizing latest video techniques to produce quality advertising from a technical standpoint.
  • Provides motivation for advertising sales personnel through individual contact, goal setting, periodic meetings, incentive plans/contest and a positive working environment.
  • Consistent exercise of independent judgment and discretion in matters of significance.
  • Regular, consistent and punctual attendance.
  • Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
  • Other duties and responsibilities as assigned.
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