Executive Director, Marketing - Women's Health and Reproductive Genetics Segment

Labcorp•Durham, NC

2d•$200,000 - $220,000•Hybrid

About The Position

Labcorp is seeking an Executive Director, Marketing, Women's Health and Reproductive Genetics Segment, to join our team. As the leader in global diagnostic services, Labcorp’s mission is to improve health and improve lives. Diagnostic Marketing serves as a critical commercial business partner across the company to support expanding access to innovative products and services, strengthening Labcorp brand leadership in specialized testing, leveraging digital technology to improve effectiveness, and prioritizing customer experience and engagement to drive long-term value for the company. Within Diagnostic Marketing, the Executive Director, Segment Leader shapes the vision and growth strategy for Labcorp’s diagnostic portfolio and services for Women’s Health across the whole continuum of care (wellness/fertility/pregnancy/menopause). This leader is accountable for portfolio strategy and performance, bringing together strong commercial discipline, deep clinical and scientific acumen, and exceptional communication skills to unlock value for customers and accelerate enterprise impact. The Executive Director leverages AI as an embedded enabler of this leadership work, accelerating analysis, content, and cross-functional coordination so that the leader’s clinical and scientific judgment, commercial discipline, and strategic vision remain the foundation of every decision. AI in this role supports four modes of working: day-to-day workflow support (streamlining reviews, briefs, governance cycles, and reporting), content acceleration (drafting and refining positioning, narratives, thought-leadership inputs, and executive summaries), decision enablement (synthesizing market, customer, competitive, and portfolio signals into governance-ready evidence), and building or maintaining AI agents (configuring and stewarding purpose-built assistants that make recurring portfolio and marketing workflows repeatable across the segment team). AI is never the source of subject-matter authority or the basis of strategy; it strengthens and scales the leader’s expertise and the team’s execution.

Requirements

Bachelor’s degree.
12 or more years’ experience in Marketing, Product or Strategy healthcare leadership roles.
10 or more years’ experience in Women’s Health.

Nice To Haves

Advanced degree (MS, MPH, MBA, or PhD).
5 or more years’ experience working in a healthcare matrixed organization with multiple stakeholders.
Experience in diagnostics, pharmaceuticals, or life sciences.
Finance, Forecasting & Pricing experience.
Proven leadership of large cross functional teams.
Demonstrated ability to influence senior executives.
Experience with diagnostics commercialization and regulatory pathways.
Experience with market access/payor policies for diagnostics.
Experience applying AI to accelerate portfolio and marketing leadership workflows, including positioning and narrative drafting, competitive and KOL monitoring, dashboard commentary, and governance briefing preparation, with clear judgment about where AI adds value and where human expertise must lead.
Comfort configuring, prompting, and maintaining purpose-built AI agents or assistants for recurring segment-team workflows, including setting guardrails, reviewing outputs, and keeping a human accountable for every recommendation.
Demonstrated ability to use AI-synthesized market, customer, competitive, and portfolio intelligence to strengthen strategic and investment decisions and cross-functional alignment, while treating AI output as a contributor to, never the source of, strategy.
Experience using AI to standardize artifacts, terminology, and handoffs across adjacent marketing disciplines (Product Management, Portfolio Marketing, Customer Marketing) to support consistent, cross-team execution at scale.

Responsibilities

Lead portfolio strategy, vision, and multi-year priorities, integrating product management and portfolio marketing strategies into a unified growth plan.
Serve as an internal and external leader for the portfolio, working closely with R&D, Operations, Market Access, Legal, Regulatory, Finance, Sales, and Communications.
Establish governance for financial targets, portfolio strategy, lifecycle decisions, investment allocation, and roadmap prioritization across therapeutic areas and product lines.
Set the overarching portfolio marketing vision, ensuring strategies reflect deep customer insight, clinical workflows, and competitive trends.
Oversee development of unified positioning, messaging, narrative frameworks, and value propositions across provider, biopharma, and health systems customer segments.
Lead and support the portfolio thought-leadership strategy, including research commissioning, clinical insight reports, and KOL strategies.
Provide direction for integrated campaigns, content strategy, sales enablement tools, and GTM activation across digital, PR, social, and field channels.
Oversee all stages of the product development process from concept to production, by leading product managers and working cross functionally with other departments.
Oversee end-to-end product lifecycle strategy prioritization, including concept development, business cases, forecasting and roadmap approval.
Ensure lifecycle plans incorporate scientific, regulatory, operational, and market access considerations and align with enterprise investment priorities.
Provide oversight for launch readiness, pricing and positioning, and cross-functional execution for new product introductions and acquisitions.
Identify opportunities to improve profitability through margin improvement of current portfolio, or through external opportunities to buy, build or partner on products/services to enhance our portfolio offering and right to win in the market.
Oversee portfolio-level insight generation and competitive intelligence, integrating inputs from Product Management, Solutions Marketing, Market Insights, Sales, and Customer Marketing.
Establish unified dashboards and KPIs for portfolio health, marketing effectiveness, product performance, customer feedback, and commercial outcomes.
Synthesize insights to identify opportunities, risks, and strategic priorities, present findings, and recommendations to senior leadership.
Partner with Sales leadership to define commercial priorities, revenue acceleration strategies, and field enablement requirements.
Approve sales enablement messaging, tools, objection handling, workflow explainers, competitive materials, and training priorities.
Ensure integrated GTM execution across launches, campaigns, and portfolio initiatives spanning Product Management, Solutions Marketing, Sales, Customer Marketing, Communications, and Field Activation.
Own budget management and drive disciplined resource allocation across lifecycle projects, marketing initiatives, and operational needs.
Set revenue goals and financial targets and ensure investments align with strategic priorities and deliver measurable ROI.
Monitor financial, operational, and commercial performance, adjusting plans as needed to achieve growth and margin goals.
Lead, mentor, and develop talent across Product Management and Solutions Marketing to develop leadership capability across the team.
Oversee team design, talent strategy, capacity planning, and succession planning across both functions.
Foster a culture of accountability, innovation, strategic clarity, customer centricity, and cross-functional partnership.
Use AI to accelerate and strengthen the Executive Director’s own workflow and the segment team’s execution.
Strengthen decision enablement with AI-synthesized evidence.
Improve cross-department information flow with AI-enabled shared intelligence.
Create consistency across supporting roles with AI-standardized artifacts and agents.