Temporary Executive Director, Marketing Science

Omnicom Media US H&S

3d•$150,000 - $250,000•Hybrid

About The Position

Hearts & Science is a data-driven marketing agency inspired by confident marketers seeking business advantage in personalized digital marketing. We offer expert media planning and buying, shopper marketing, marketing innovation, and content activation. The Business Analytics team is integral to delivering modern agency services, working closely with planning and investment teams to achieve client goals. This role is responsible for setting the vision, strategy, and roadmap for marketing sciences solutions for a portfolio of clients. It involves defining and executing data strategies, developing client relationships through strategic advisory, and encouraging creative data use to solve business challenges. The position requires thought leadership in analytics, research, measurement, and ad-technology, as well as developing audience solutions and acting as a trusted advisor to clients on audience strategy, measurement, and advanced analytics. Collaboration with Planning and Investment teams on budget setting, media plan development, and optimization is key. The role also involves sharing perspectives on industry changes and investigating the impact of new data sources and technologies. Internally, the role includes leading and mentoring direct reports, providing methodological support and training, recruiting talent, and developing playbooks for audience and measurement activities. Building the pipeline and achieving revenue goals for Marketing Sciences is crucial. The role also involves contributing to agency offerings and staying current with industry trends through research, training, and events.

Requirements

Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
Expertise in audience-based marketing and data-driven advertising
Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
Proven leadership ability and strong, impactful client relationship experience
Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
Comfortable working in ambiguous situations
Passionate about driving change by adopting emerging technologies in the advertising space
A university degree and 13+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting

Nice To Haves

Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Responsibilities

Set the vision, strategy and roadmap to deliver bleeding-edge marketing sciences solutions on your portfolio of clients.
Defining and executing the data strategy: Uncover data needs/opportunities and develop a practical roadmap to get maximum value from 1st, 2nd and 3rd party data through integration and augmentation.
Develop relationships with clients by providing strategic advisory on how data and analytics can help unlock strategic opportunities.
Encourage creative use of data to solve client’s business challenges and support client’s growth, in close alignment with Planning and Investment teams.
Provide thought leadership around analytics, research, measurement, and ad-technology concepts / methods / tools.
Develop best in class audience solutions, in collaboration with Planning and Investment teams.
Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics.
Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.).
Investigate the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.
Lead and mentor direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build and expand skills.
Provide methodological support, coaching, training and advice to your direct reports and to the broader teams.
Recruit new talent.
Lead the development of playbooks for audience and measurement activities to help standardize the delivery of high-quality marketing sciences services across the agency.
Build the pipeline and be responsible for the revenue goals of Marketing Sciences.
Actively help to develop and grow Marketing Sciences offerings by contributing to POVs and exchanging knowledge with colleagues at Annalect and in the broader OMG network.
Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events.