Executive Director, Marketing Disease Lead

BioNTech•Berkeley Heights, NJ

8d•Hybrid

About The Position

Responsible for building disease area strategy, leading a team of marketeers to ensure successful launch preparation and portfolio maximization.

Bachelor’s degree required with a minimum of 10 years of demonstrated experience in US oncology (preferably solid tumors) / specialty marketing.
Previous US launch experience within oncology required.
Minimum of 3 years of direct management experience
Demonstrated ability to derive insights/analytics leading to the development of innovative marketing strategies within disease areas.
Strong leadership, with the ability to work well cross-functionally and influence across an organization at all levels.
Ability to work independently with minimal oversight and direction
Excellent organizational skills and an ability to prioritize effectively to deliver results within reasonably established timelines.
Ability and willingness to travel (Approx. 20%)
Onsite/ Hybrid in office requirements (Hybrid 3-days per week)

Extensive experience leading marketing teams, ideally within biotech or pharmaceutical industry, with a focus on oncology products, specifically targeted therapies
In-depth understanding of the oncology market, including competitive landscape, regulatory requirements, and emerging trends
Proven track record of overseeing successful product launches in the oncology space, including development and execution of comprehensive marketing strategies to drive market adaption and revenue growth
Strong ability to collaborate cross functional teams, including R&D, clinical development, sales and regulatory affairs, to align marketing initiatives with overall business objectives and timelines
Strategic mindset with the ability to develop and implement long term marketing strategies that capitalize on market opportunities and differentiate BioNTech’s offerings in the competitive landscape
Expertise in developing differentiated positioning strategies for BioNTech portfolio leveraging market insights, customer feedback and competitive analysis
Pharmaceutical marketing experience and/or multi-channel, digital media, social media experience, inclusive of CRM, display, social media, email, website, and digital measurement plans.
Strong patient orientation with organizational, interpersonal, and presentation skills
Strong analytical, problem solving, and strategic thinking skills.
Mix of experiences preferred – large pharma, biotech, agency

Strategic Planning: Develop and implement comprehensive launch planning strategies to support the launch and growth of oncology pipeline
Cross-Functional Collaboration: Work closely with R&D, clinical development, sales. medical, regulatory affairs and Global teams to ensure all activities are and aligned with company standards and objectives
Content Creation: Oversee the creation and management of HCP and patient-focused content across various channels, including digital, print, and social media, ensuring messaging is clear, empathetic, and informative.
Media Planning & Management: Manage agency partners to develop and execute a comprehensive media strategy that aligns with overall brand objectives
Relationship Building: Build and maintain strong relationships with healthcare professionals and key opinion leaders to enhance the reach and impact of patient marketing efforts.
Market Analysis: Monitor and analyze market trends, patient feedback, and the competitive landscape to continuously refine and improve marketing strategies.
Budget Management: Manage the marketing budget, ensuring effective allocation of resources to maximize the impact of marketing initiatives.
Outreach: Create and deliver materials and programs that inform patients and healthcare providers

Medical, Dental and Vision Insurance
Life, AD&D, Critical Illness Insurance
Pre-tax HSA & FSA, DCRA Spending Accounts
Employee Assistance & Concierge Program (EAP) available 24/7
Parental and Childbirth Leave & Family Planning Assistance
Sitterstream: Virtual Tutoring & Childcare Membership
Paid Time Off: Vacation, Sick, Bereavement, Holidays (including Floating) & Year-End U.S. Shutdown.
401(K) Plan with Company Match
Tuition Reimbursement & Student Loan Assistance Programs
Wellbeing Incentive Platforms & Incentives
Professional Development Programs
Commuting Allowance and subsidized parking
Discounted Home, Auto & Pet Insurance