Executive Director, ECP Marketing

Ocular Therapeutix•Bedford, MA

1d•$280,000 - $295,000•Remote

About The Position

The Executive Director of ECP Marketing will help develop and analyze the treatment journey for retinal diseases and create a marketing strategy for ECPs. They will synthesize ECP and patient insights into actionable strategies to support patient Dx, treatment and ongoing support for associated retinal diseases. The Executive Director of ECP Marketing also has strategic guidance on all creative, messaging, platforms, tools, and resources focused on the treatment journey. This includes but not limited to selecting appropriate vendors, optimizing all aspects of internal operation, designing field facing campaigns, tools and resources that support Retina practices and patients throughout their treatment journey. The Executive Director of ECP Marketing collaborates with internal stakeholders (Market Access, Finance, Legal, Communications) to develop and launch relevant customer-facing support solutions. The Executive Director of ECP Marketing collaborates with external vendor partners and customers to ensure successful design, execution and utilization of tools and resources. The Executive Director of ECP Marketing must have a solid knowledge of the retina space, associated stakeholders, and recent launch experience. The Executive Director of ECP Marketing is expected to be the subject matter expert on ECP related educational tools and support resources. This role requires a high degree of communication, coordination, and cross-functional collaboration.

Requirements

Requires a BA or BS degree (advanced degree preferred)
Minimum 5 years directly managing ECP related programs and resources
Minimum 8 years of experience working with ECPs (i.e., Retina Specialists)
Minimum 10+ years of other related pharma/biotech experience strongly preferred (e.g., Product Marketing)
Prior experience launching buy-an-bill drugs in ophthalmology / retina preferred
Ability to lead without authority within cross-functional groups and in a matrix organization
Exceptional professional communications and interpersonal/critical thinking skills necessary to interact with key decision makers (CEO, Sr. VP Commercial and other c-suite level stakeholders)
Demonstrated ability to identify key access barriers and design effective resolution plans
Analytical Thinker – someone who can sort through complex data and assimilate data sets to help inform major decisions
Project Management Expert – someone who can manage multiple workstreams to ensure that deadlines are met when there are multiple different ongoing projects
Ensures compliance with all corporate and industry policies in collaboration with Legal, Regulatory and Compliance Qualifications
Desire to innovate and work in a fast-paced, energetic environment
Requires up to 25% domestic travel
This is a remote, US based position

Responsibilities

Design of the patient strategy and responsibility for associated educational support tools, platforms, and engagement. This includes ownership of patient associated budget, vendor management, KPI management and tracking for current and future products/indications.
Oversee ECP insight collection, synthesis, and analysis to build and shape future strategies and support resources in partnership with strategic insights lead.
Design a go to market engagement model for Retina Specialists and Practices from disease education through product availability and ongoing practice support.
Engage with external customers and stakeholders to understand and capture emotional and physical journey through the Retina Specialists perspective to support development and build related tools and resources.
Design, establish, and manage the reporting of ongoing performance analytics
Design, establish, and manage advanced analytics and insight capabilities to provide ongoing market feedback to leadership and the broader organization
Oversee overall KPIs and monitoring of ECP related marketing tools and resources
Oversee ECP budgeting and budget management
Monitor market insights to establish continuous improvement processes-consistently assessing and adjusting support provided to Retina Practices
Responsible for leading and executing in partnership with Commercial Operations, Marketing and Market Access Teams strategic direction and guidance on ECP related programs, platforms, and resources.
Work closely with cross-functional stakeholders including Market Access, Commercial Operations, Brand Marketing, Sales, Legal, and Medical, along with relevant external customers.
Achieve brand-specific marketing objectives and KPIs at launch and throughout the products’ lifecycle
Support the marketing team with effective communication to promptly identify and address ECP related issues and opportunities.
Provide strategic insights and recommendations to develop compliant content for the company’s ECP education websites and drive material through review process as required.
Serve as primary contact for field teams for ECP specific inquiries and coordinate issue resolution with appropriate stakeholders