Executive Director, Product Marketing Strategy Director

JPMorgan Chase & Co.•New York, NY

About The Position

Join our Consumer & Community Banking division, where you'll serve Chase customers with a variety of financial services, including personal banking and credit cards. We lead the U.S. in credit card sales and deposit growth, offering top digital solutions and customer satisfaction. This role demands a strong quantitative background, quick thinking in a dynamic environment, and excellent communication skills, providing senior-level exposure and opportunities to learn from industry experts. The Head of Sapphire Acquisitions Marketing Strategy will report into Acquisitions, Media, and Brand on Sapphire Branded Card and be responsible for driving acquisitions BAU and growth initiatives, critical to strategic success of Sapphire Card. You will be highly entrepreneurial in nature with both an affinity for strategic thinking, and a proven record of effective execution, will lead a team and partner cross-organization to think through Sapphire acquisition strategies in multiple channels, drive execution of promotional campaigns, partner on new capabilities to drive growth, learning agenda and experimentation to optimize channels.

Requirements

10+ years of experience in experience in a combination of marketing incl. acquisitions marketing, management consulting, or similar roles, including 3-5 years of experience leading teams
Proven ability to structure and scope complex problems and apply a range of analytical tools to develop solutions
Strong analytical mindset; experienced in interpreting data and translating insights into strategy
Proven record of delivering results; ability to collaborate with key stakeholders in marketing, brand, analytics, risk, legal, product, and finance
Strong interpersonal, presentation and influencing skills – ability to collaborate and build relationships with colleagues at all levels and achieve goals without direct control over resources
Ability to communicate effectively and confidently and to work well in cross-functional teams
Track record demonstrating high level of personal initiative, setting and achieving challenging goals, and demonstrating entrepreneurial leadership
Proactive, action-oriented, and results-driven; able to prioritize and manage multiple complex initiatives simultaneously
Comfortable working in an agile environment with competing priorities and openness to an environment of active developmental feedback from peers and managers
Advanced MS Excel and PowerPoint skills
Bachelor’s degree or equivalent experience

Nice To Haves

Financial Services experience preferred
MBA preferred

Responsibilities

Drive acquisitions strategy for Sapphire Reserve and Preferred Chase flagship cards
Own acquisitions performance across the channels and the funnel incl. underlying drivers, proactively partner with Acquisitions Center of Excellence across Owned/Paid channels
Proactively partner with designated owners in Consumer Bank / Branches
Own offer calendar, premium & acquisitions unit economics, in partnership with Finance and Analytics
Lead thinking on high priority projects in acquisitions, connecting the dots to higher funnel
Deeply understand performance at the point of conversion and across acquisitions channels
Be responsible for best practices and approvals of acquisitions content across landing pages and in other placements
Lead competitive analyses and run market tests on the ongoing basis
Own investment forecasts and risk strategy management, proactively engaging Risk partners
Owns acquisition OKRs and levers to achieve those goals
Actively invest in building and developing junior team members; support strategic career planning and develop strong followership with junior team members who actively seek advice / mentorship