Director, Product Strategy

Prolaio • Chicago, IL

7h

About The Position

Prolaio is scaling its “dual-engine” platform for healthcare providers and pharmaceutical partners. We are seeking a strategic product leader who will own the "outside-in" perspective for our product organization—ensuring our roadmap is shaped by deep market understanding, competitive intelligence, and commercial viability.
This role is the strategic counterpart to our Director of Product Management, who leads execution and engineering partnership. As Director of Product Strategy, you will define who we are building for (Personas), where we fit in the ecosystem (Competitive Landscape), and how we capture value (Pricing & Packaging). You will partner closely with Product Management to ensure these insights translate into roadmap priorities. You will ensure that our roadmap is not just technically feasible, but commercially viable.

Requirements

• 8+ years in Product Management, Product Strategy, or Corporate Strategy roles
• Demonstrated experience in upstream product work: market sizing, competitive analysis, pricing strategy, and persona development
• Domain experience in Digital Health, MedTech, or Life Sciences
• Strong analytical skills with comfort in financial modeling (unit economics, margin analysis, TAM/SAM/SOM)
• Excellent communication skills with ability to translate complex technical capabilities into business value

Nice To Haves

• Experience with hardware + software product models
• Familiarity with clinical trial operations and pharmaceutical commercialization

Responsibilities

• Own the company’s market and competitive intelligence function. Go beyond surface-level analysis to deconstruct competitor capabilities (sensor fidelity, algorithm claims, clinical evidence, pricing structures). Maintain a live Threat Matrix covering direct competitors and asymmetric.
• Conduct ongoing TAM/SAM/SOM analysis and identify emerging market segments, adjacencies, and white space opportunities.
• Monitor regulatory, reimbursement, and industry trends that impact product-market fit.
• Design the SKU architecture for our hardware-enabled SaaS model. Develop tiered packaging (Good/Better/Best) that supports upsell motion and aligns with customer value perception.
• Drive the transition from cost-plus pricing to value-based pricing models. Partner with Finance to model unit economics and margin implications of packaging decisions.
• Validate willingness-to-pay for new features and capabilities before development investment, partnering with the Chief Commercial Officer on pricing research.
• Develop deep, data-driven archetypes for our two distinct customer segments:
• Conduct ongoing customer research (interviews, surveys, usage analysis) to validate and evolve personas over time.
• Translate personas into clear problem statements and Jobs-to-be-Done frameworks that inform product priorities.
• Define value propositions for each feature set. Translate technical specifications into commercial benefits to arm Marketing and Sales.
• Partner with the Director of Product Management to influence roadmap priorities based on market insights, competitive dynamics, and commercial opportunity. Provide the strategic rationale for sequencing decisions.
• Serve as the voice of the market in product planning discussions, ensuring the roadmap balances near-term revenue needs with long-term strategic positioning.
• Partner with the Chief Commercial Officer (CCO) to ensure product strategy aligns with go-to-market motion and sales capacity.
• Work with the Chief Medical Officer (CMO) to validate that personas reflect clinical reality and that product solves genuine clinical problems.
• Collaborate with Marketing on positioning, messaging, and competitive differentiation.
• Support Business Development with market analysis for partnership and M&A evaluation.

Benefits

• Meaningful Compensation: Competitive salary, performance bonus, and equity so you can share in what we build.
• Great Health Coverage: Medical, dental, and vision plans with multiple options and strong company contributions.
• Flexible Spending Perks: HSA, FSA, commuter benefits, and a $1,200 annual Lifestyle Spending Account to support wellness, commuting, family needs, and more.
• Time to Recharge: Generous paid time off, sick leave, and company holidays.
• Family-First Benefits: Paid parental leave, caregiver leave, and support for growing families.
• Security & Peace of Mind: Company-paid life insurance and short- and long-term disability coverage.
• Plan for the Future: 401(k) plan to help you build long-term financial security.
• Care When You Need It: Easy access to telehealth and optional supplemental coverage for life’s unexpected moments.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed