Executive Director, Omnichannel Marketing

BioNTech•Berkeley Heights, NJ

About The Position

The omnichannel marketing lead will play a pivotal role in building awareness of BioNTech’s oncology portfolio. This role will be focused on building the strategic vision for omnichannel marketing across the US organization and across assets. The role will be based in NJ.

Requirements

Bachelor’s degree required with a minimum of 10 years of demonstrated experience in US oncology (preferably solid tumor) /specialty marketing.
Previous launch experience within oncology required.
Minimum 3 years of direct management experience
Strong patient orientation with organizational, interpersonal, and presentation skills
Strong analytical, problem solving, and strategic thinking skills.
Ability to work independently with minimal oversight and direction
Excellent organizational skills and an ability to prioritize effectively to deliver results within reasonably established timelines.

Nice To Haves

Extensive experience leading marketing teams, ideally within biotech or pharmaceutical industry, with a focus on oncology products
In-depth understanding of the oncology market, including competitive landscape, regulatory requirements, and emerging trends
Proven track record of overseeing successful product launches in the oncology space, including development and execution of comprehensive marketing strategies to drive market adoption, adjust plans based on learnings, and revenue growth
Strong ability to collaborate with cross functional teams, including Sales, Marketing, Analytics, IT, Regulatory affairs, Medical, Legal to align marketing initiatives with overall business objectives and timelines
Strategic mindset with the ability to develop and implement long term marketing strategies that capitalize on market opportunities and differentiate BioNTech’s offerings in the competitive landscape
Expertise in developing differentiated positioning strategies for BioNTech portfolio leveraging market insights, customer feedback and competitive analysis
Pharmaceutical marketing experience and/or multi-channel, digital media, social media experience, inclusive of CRM, display, social media, Rep-triggered and headquarter emails, websites, and digital measurement plans.

Responsibilities

Define and implement scalable omnichannel operating models, processes and tools for a growing portfolio
Hands-on marketer who will be responsible for strategy, execution and operations of omnichannel strategy including identifying and building infrastructure to support
Develop and drive omnichannel marketing vision for HCPs and patients
Design, map and optimize communication cadence for various customer segments
Be the digital champion across organization fostering a learning culture
Establish KPIs, dashboards for campaigns
Manage creative agency to deliver quality initiatives with sense of urgency

Benefits

Medical, Dental and Vision Insurance
Life, AD&D, Critical Illness Insurance
Pre-tax HSA & FSA, DCRA Spending Accounts
Employee Assistance & Concierge Program (EAP) available 24/7
Parental and Childbirth Leave & Family Planning Assistance
Sitterstream: Virtual Tutoring & Childcare Membership
Paid Time Off: Vacation, Sick, Bereavement, Holidays (including Floating) & Year-End U.S. Shutdown.
401(K) Plan with Company Match
Tuition Reimbursement & Student Loan Assistance Programs
Wellbeing Incentive Platforms & Incentives
Professional Development Programs
Commuting Allowance and subsidized parking
Discounted Home, Auto & Pet Insurance