Director, Omnichannel Marketing

Teva Pharmaceuticals•Southwest Ranches, FL

About The Position

We’re Teva, a leading innovative biopharmaceutical company, enabled by a world-class generics business. Whether it’s innovating in the fields of neuroscience and immunology or delivering high-quality medicine worldwide, we’re dedicated to addressing patients’ needs now and in the future. Here, you will be part of a high-performing, inclusive culture that values fresh thinking and collaboration. You'll have the room to grow, the flexibility to balance life with work, and the opportunity to better health worldwide, together. Founded in 1992, Anda Inc. is an independent, wholly owned subsidiary of Teva Pharmaceutical Industries Ltd. As the 4th largest pharmaceutical wholesaler, we play an important role in the healthcare supply chain by providing distribution services across a broad portfolio of products throughout the United States, Puerto Rico, and the U.S. Virgin Islands. At Anda, you will be part of a collaborative, high performing team focused on supporting our customers and the patients they serve. We value fresh thinking, shared accountability, and a commitment to doing what’s right for our customers and communities. Here, you will have the opportunity to grow your career, contribute to meaningful work, and be part of an inclusive culture where collaboration and purpose come together in support of better health.Our Team, Your ImpactAnda Inc. is seeking an innovative and strategic marketing leader to accelerate our digital transformation and drive sales growth across omnichannel platforms. This role offers a unique opportunity to shape integrated marketing strategies and lead a high-impact team focused on ecommerce, digital campaigns, and customer engagement in the pharmaceutical wholesale space.This position leads a team of marketers responsible for planning, developing, and optimizing integrated marketing plans that drive pharmacy and physician sales through various channels. The position also manages external partners to promote pharmaceutical product sales through digital and ecommerce platforms, while developing omnichannel capabilities to drive data-driven recommendations that achieve sales and margin targets.

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s degree or MBA preferred).
8–10+ years of progressive experience in marketing, with at least 3–5 years in a leadership role managing omnichannel or digital marketing strategy.
Proven experience in B2B marketing, preferably in healthcare, pharmaceuticals, medical distribution, or a similarly regulated industry.
Demonstrated success in driving ecommerce sales and digital customer acquisition through websites, apps, and paid media campaigns.
Deep understanding of omnichannel marketing strategy, including customer segmentation, journey mapping, and campaign orchestration.
Strong working knowledge of digital platforms and tools, including:
Content management systems (CMS)
UX/UI principles and web analytics
Search Engine Optimization (SEO)
Paid media platforms (Google Ads, programmatic, retargeting)
A/B testing tools and conversion rate optimization
Proficient in data analysis and reporting, using tools such as Google Analytics, Salesforce reports, or Power BI to inform decision-making and track KPIs.
Demonstrated ability to lead cross-functional teams and influence stakeholders across Marketing, Sales, IT, Analytics, and external agencies.
Exceptional project management skills with the ability to manage multiple initiatives simultaneously and deliver on time.
Strong written and verbal communication skills, with the ability to tailor messaging for diverse audiences, including executive leadership, sales teams, and customers.
Creative thinker with a strategic mindset and the ability to translate business goals into measurable marketing strategies.
Comfortable leading change and innovation, particularly with emerging technologies such as AI and automation, to drive marketing performance.
Understanding of healthcare regulatory guidelines (e.g., FDA, HIPAA, promotional compliance) is strongly preferred.
Comfortable operating in a fast-paced, matrixed environment where priorities can shift quickly.
Highly organized and detail-oriented with a strong sense of accountability and ownership.

Nice To Haves

Experience with AI-enabled marketing tools and platforms (e.g., predictive analytics, content generation, journey orchestration, chatbots) is strongly preferred.

Responsibilities

Omnichannel Marketing Strategy & ExecutionDevelop and lead comprehensive omnichannel marketing strategies that drive B2B sales across digital and traditional channels. Ensure seamless integration of messaging, campaigns, user experiences, and analytics across email, text, websites, mobile app, paid media, and print assets.
Ecommerce Sales GrowthOwn strategy and execution for driving sales through the company’s ecommerce websites and mobile app. Leverage data and customer insights to optimize content zones, promotions, and user experience to convert and retain pharmacy and physician customers.
Website UX/UI OptimizationCollaborate with digital and product teams to oversee website structure, messaging, functionality, and user interface design. Ensure an intuitive, accessible (including WCAG compliance), and conversion-focused digital experience for all customer segments.
Paid Media & AdvertisingOversee digital advertising strategy including programmatic, display, retargeting, and paid search. Ensure campaigns align with brand and sales goals while maximizing return on ad spend (ROAS).
Salesforce Marketing Cloud CampaignsLead the planning, execution, optimization, and prioritization of automated and segmented marketing journeys through Salesforce Marketing Cloud, ensuring the right message reaches the right customer at the right time across channels (email, SMS, push). Develop and manage lifecycle marketing strategies through CRM, including onboarding, reactivation, retention, upsell, and loyalty programs.
Segmentation and TargetingIdentify and actualize distinct customer groups based on behavioral patterns, such as search behavior, purchasing patterns, engagement and frequency levels, and decision-making drivers, enabling targeted strategies that enhance personalization and drive more profitable sales.
Category Management SupportPartner closely with Customer Strategy and Product Management to translate product strategy into customer-facing digital merchandising, content, and promotional opportunities that drive profitable product sales and growth. Lead customer journey mapping initiatives to identify key moments and friction points across channels.
Marketing Analytics & ReportingEstablish and track KPIs across all digital channels and campaigns, then provide actionable insights to optimize strategy, improve ROI, and inform executive decision-making.
Collaboration & LeadershipAct as a cross-functional leader working with Sales, IT, Pricing, Supply Chain, Analytics, Management, and more to align on business goals and execute integrated campaigns.