ED, HCP Marketing Strategy - Radioligand Therapy
About The Position
Join a team redefining cancer care, as the Executive Director, HCP Marketing Strategy - Radioligand Therapy (RLT), where you will set strategy and guiding execution for key elements of HCP marketing, defining insight-based marketing strategies for in-scope efforts, including launch preparation and driving in-market brand performance. This leader will ensure HCP marketing strategies and concepts are effectively translated into HCP-centric campaigns, tactics, and experiences across diverse HCP audiences. Reporting to the VP, RLT Marketing Strategy, this role will partner closely with DTC Marketers, P2P Marketers, the broader RLT Marketing team, and cross-functional stakeholders to drive successful execution. This position will be located at the East Hanover site and will not have the ability to be located remotely. Please note that this role would not provide relocation, and only local candidates will be considered. This position will require 20% travel as defined by the business (domestic and/or international).
Requirements
- Bachelor's degree in a related field is required
- Minimum of 10 years of experience in commercial Marketing with multi-functional experience in Pharma or Healthcare preferred, including demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
- Experience in driving high performing brands in highly competitive categories within the US
- Demonstrated ability to build strong business collaborative relationships with various stakeholders and work effectively on a team
- Transformational Leader with strategic experiences to transform the business into next generation engagement
- Track record of fostering high performing teams
- Exhibits curiosity and embraces continuous learning mindset, combining problem-solving, learning agility, and responsible AI practices to reimagine how marketing strategies are developed, executed, and measured for greater customer impact.
- Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
- Ability to develop and deliver resources / programs / tactics on time, on scope, on budget, with strong financial acumen
- Detail-oriented with the ability to manage multiple tasks, priorities, and deadlines
Nice To Haves
- Recent HCP launch experience for oncology, prostate cancer, or specialty treatments strongly preferred
- MBA and/or Master of Science
Responsibilities
- Develop a cohesive and integrated HCP marketing strategy and execution plan, including any campaigns, grounded in customer insight, aligned with overall Prostate Cancer and RLT strategy
- Partner with CXPO team to create HCP customer-centric experiences rooted in behavioral change
- Ability to translate in-market data signals to actions that lead to behavior change
- Drive best in class digital marketing strategies that align to brand goals and maximize business results and ensure digital plans are appropriately implemented and optimized.
- Identify opportunities to flex resources within the team to meet evolving business needs
- Foster a high performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives
Benefits
- health, life and disability benefits
- a 401(k) with company contribution and match
- a variety of other benefits
- a generous time off package including vacation, personal days, holidays and other leaves
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What This Job Offers
Job Type
Full-time
Career Level
Executive
