Director, Peer-to-Peer Marketing Strategy - Radioligand Therapy
About The Position
Shape how healthcare professionals connect, learn, and engage across the Radioligand Therapy (RLT) portfolio. The Director, RLT Peer-to-Peer (P2P) Marketing Strategy will lead the development and execution of the U.S. P2P marketing strategy within the Integrated Marketing Strategy organization, defining and optimizing the engagement model across national and regional congresses, speaker bureau and HCP educational programs, and other peer initiatives that advance brand and portfolio objectives. Reporting to the VP, RLT Marketing Strategy, this leader will partner closely with HCP Marketing, DTC Marketing, and other cross-functional stakeholders to deliver impactful, insight-driven educational and congress experiences that deepen customer engagement and support strategic business priorities, while establishing best practices, driving operational excellence, and fostering innovation to enhance performance, scalability, and customer impact across the RLT portfolio.
Requirements
- Bachelor's degree in a related field is required
- Minimum of 7 years of experience in commercial Marketing with multi-functional experience in Pharma or Healthcare preferred
- Experience in driving high performing brands in highly competitive categories within the US
- Minimum of 5 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
- Demonstrated ability to build strong business collaborative relationships with various stakeholders and work effectively on a team
- Transformational leader with strategic experiences to transform the business into next generation engagement
- Exhibits curiosity and embraces continuous learning mindset, combining problem-solving, learning agility, and responsible AI practices to reimagine how marketing strategies are developed, executed, and measured for greater customer impact.
- Track record of fostering high performing teams
- Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
- Ability to develop and deliver resources/programs/tactics on time, on scope, and on budget, with strong financial acumen
- Detail-oriented with the ability to manage multiple tasks, priorities, and deadlines
Nice To Haves
- Recent launch experience in oncology, prostate cancer, urology, or specialty treatments strongly preferred
- MBA or Master of Science preferred
Responsibilities
- Develop and lead the integrated P2P marketing strategy across the RLT portfolio, aligned to brand, portfolio, and enterprise objectives.
- Define the role of peer-to-peer engagement within the broader customer experience and omnichannel marketing strategy.
- Translate customer insights, market dynamics, and performance data into actionable strategies that drive meaningful behavior change among healthcare professionals.
- Lead the strategic planning and execution of national, regional, and local congress presence across RLT portfolio.
- Oversee speaker bureau strategy and execution, ensuring alignment with brand objectives, customer needs, and compliance requirements.
- Develop innovative HCP educational programs that support scientific exchange, clinical education, and customer engagement priorities.
- Establish performance metrics and measurement frameworks to evaluate the effectiveness of P2P programs and congress investments.
- Foster a high-performing, collaborative team culture focused on accountability, innovation, and continuous improvement.
Benefits
- health, life and disability benefits
- a 401(k) with company contribution and match
- a variety of other benefits
- a generous time off package including vacation, personal days, holidays and other leaves
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What This Job Offers
Job Type
Full-time
Career Level
Director
