Executive Director, Data & AI, Content Automation

Estée Lauder Companies

10h

About The Position

The Estée Lauder Companies Inc. is seeking an Executive Director, Data & AI to drive the AI infrastructure for intelligent content generation and creative automation within their digital and marketing organization. This role is at the intersection of data engineering, AI/ML product strategy, and marketing technology. The individual will be responsible for establishing data pipelines, model integrations, and feedback loops to enable scalable, brand-safe content production from brief to asset across all channels.

Requirements

10-12+ years of experience spanning data, AI, product management, and enterprise technology leadership.
Track record of scaling high-performing teams.
Proven ability to drive measurable business and marketing outcomes through data products, AI capabilities, and analytics platforms.
Experience delivering data and AI solutions at global scale across multi-brand and multi-market environments.
Deep familiarity with digital marketing technology ecosystems, including DAMs, PIMs, creative workflow platforms, content taxonomies, and marketing data infrastructure.
Demonstrated success designing and implementing workflow automation and intelligent process optimization across marketing and digital functions.
A builder who understands that AI is only as good as the data underneath it.
Comfortable in technical architecture conversations and senior marketing presentations.
Experience leading cross-functional teams.
Experience working closely with engineers and data scientists.
Ability to translate complex data infrastructure into business outcomes for marketers.
Blend of product leadership, deep understanding of digital marketing and e-commerce ecosystems, and strong technical fluency across consumer data, marketing technology platforms, and AI solutions (generative AI, predictive analytics, marketing intelligence).

Responsibilities

Define and lead the product vision and roadmap for Data & AI across content intelligence, creative automation, and AI-powered marketing workflows.
Translate brand and commerce priorities into clear OKRs, adoption targets, and measurable outcomes tied to revenue, engagement, and efficiency.
Maintain deep expertise across marketing data platforms, CDPs, identity infrastructure, generative AI for content personalization, campaign execution, consumer interaction, and automation/orchestration layers.
Drive data products and AI capabilities for creative and pre-activation marketing at scale, including generative AI for concepting, asset variation, copy generation, localization, and production acceleration.
Develop content performance analytics to understand creative element resonance, target audiences, and timing.
Implement creative workflow analytics to improve efficiency, asset reuse, and reduce cycle time.
Manage global product roadmaps with a focus on creative and brand impact.
Lead a team of Product Managers and collaborate with Data Science and Engineering to ship scalable AI products.
Establish KPIs such as creative effectiveness, content ROI, cost savings, asset reuse, and brand equity lift.
Lead Data & AI discussions within the CDMO organization and partner with marketing, brands, creative teams, and vendor partners.
Build adoption programs to help marketers and creatives utilize AI as a partner in ideation, design, and storytelling.
Ensure all creative AI deployments meet brand safety, copyright, IP, and responsible AI standards.
Ensure creative and marketing AI products operate within brand governance, legal, privacy, and responsible AI guardrails.