Executive Director, Communication and Content Strategy

CIBC•Toronto, ON

1d•Hybrid

About The Position

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute. The Digital, Marketing & Communications, Business team is a strong support for the Private Wealth and CIBC Asset Management businesses, enabling CIBC’s core purpose: to help make our clients’ ambitions a reality by delivering services and products ensuring long-term growth. As Executive Director, Communication & Content Strategy, you’ll play a pivotal role in shaping the direction of CIBC’s Wealth Management and Imperial Service businesses. You’ll lead a high-performing team responsible for developing and delivering innovative content and thought leadership that empowers our Advisors and clients to achieve their financial ambitions. Working closely with Private Wealth, CIBC Global Asset Management, and Investor Edge, you’ll design and implement strategies that drive deeper client engagement and acquisition. Your expertise will guide the integration of events, brand storytelling, and digital campaigns, ensuring our content resonates across multiple channels. You’ll collaborate with senior leaders, external partners, and industry peers to stay ahead of emerging trends and continually enhance our client experience. At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on-site, while other days will be remote.

Requirements

15+ years of demonstrated experience in communications, marketing, financial services or related field
5+ years of experience in thought leadership and content innovation and growth strategies.
Experienced in campaign management.
Deep expertise in media strategy, digital marketing, and integrated campaigns that drive engagement and growth.
Persuasive communication skills.
Break down complex concepts into accessible, engaging stories, analogies, and frameworks.
Contextualize trends.
Proven ability to recognize emerging patterns and help stakeholders understand the significance and impact.
Conduct meaningful research.
Execute in depth studies, gather relevant case studies, and validate arguments with clear, actionable evidence.
Collaborative leader.
Excel at coaching teams, building trusted relationships, and partnering across departments to achieve shared goals.
Client-focused.
Understand the importance of delivering value through impactful content and exceptional client experiences.
Analytical and data-driven.
Leverage insights, analytics, and research to inform strategy and measure success.
Values matter to you.
Bring your real self to work and you live our values - trust, teamwork, and accountability.

Responsibilities

Lead Content & Thought Leadership Initiatives – Drive the development and deployment of thematic content and thought leadership for Private Wealth and Asset Management, ensuring alignment with business strategy.
Strategic Campaign Management – Oversee digital and social media campaigns that elevate CIBC’s external brand and engage target audiences, leveraging innovative channels and strategies.
Integrate Brand and Client Stories – Incorporate events, brand narratives, and client stories into content strategies to build trust and deepen relationships.
Foster Cross-Functional Partnerships – Collaborate with leaders across CIBC, including Brand, Digital Marketing, Asset Management, and Corporate Communications, to deliver integrated solutions.
Coach and Develop Teams – Lead, mentor, and inspire a team of skilled professionals, cultivating a culture of high performance, creativity, and continuous improvement.
Drive Data-Driven Insights – Guide analytics and research to identify growth opportunities, inform content strategies, and influence business decisions.

Benefits

competitive salary
incentive pay
banking benefits
a benefits program
defined benefit pension plan
an employee share purchase plan
a vacation offering
wellbeing support
MomentMakers, our social, points-based recognition program
Purpose Day; a paid day off dedicated for you to use to invest in your growth and development