Executive Director, Affiliates Strategy-Card Acquisitions

JPMorgan Chase & Co.•New York, NY

2h•$161,500 - $260,000

About The Position

Would you like to lead and scale a high-impact affiliate marketing channel as the Executive Director, Affiliate Marketing Strategy in Card Acquisition Marketing—owning strategy and performance, driving partner growth through experimentation and measurement, delivering operational excellence, and developing and empowering a team with clear goals that raise the bar on planning, optimization, and reporting. As the Executive Director, Affiliate Marketing Strategy in Card Acquisition Marketing, you will own the affiliate channel strategy and performance, leading partner growth, experimentation, measurement, and operational excellence. You’ll collaborate closely across product, analytics, finance, risk, legal, compliance, technology, and creative to improve outcomes while managing risk. You’ll also develop and empower a team, setting clear goals and raising the bar on planning, optimization, and reporting.

Requirements

Bachelor’s degree
9+ years of relevant experience in affiliate, performance, or partner-driven marketing
Demonstrated ability to lead channel strategy and deliver measurable growth against targets
Strong analytical skills, including performance measurement and test-and-learn optimization
Proven partner management and negotiation experience (e.g., contracting, commercial terms, joint planning)
Experience leading people, including developing goals, coaching, and performance management
Strong communication skills, including executive-ready storytelling and influencing across stakeholders
Understanding of regulated marketing environments and the ability to manage risk in channel execution

Nice To Haves

Master’s degree
Experience building or scaling affiliate programs with multiple publishers/partners
Familiarity with AI-driven marketing optimization and advanced targeting approaches
Experience partnering closely with legal, compliance, and risk teams in go-to-market work
Track record of improving marketing operations through new processes, tools, and documentation

Responsibilities

Lead the day-to-day and long-term strategy, development, and planning for the affiliate channel
Drive partner planning, contracting, and campaign testing to expand and innovate the program
Track, analyze, and review channel performance to deliver clear insights and recommendations
Design, launch, and optimize tests and pilots to improve efficiency, conversion, and channel contribution
Identify, evaluate, and implement new capabilities (including AI-driven optimization), publishers, and audience/data tactics
Partner cross-functionally to shape portfolio profitability analyses, investment decisions, and the growth roadmap
Present strategies, performance, insights, and recommendations to senior internal and external stakeholders
Define requirements for new capabilities and influence the technology roadmap to enhance channel performance
Improve operational excellence through stronger processes, documentation, and ways of working across planning, execution, and reporting
Manage, mentor, and develop a team of marketing professionals, fostering collaboration, innovation, and growth