Executive Creative Director (ECD)

CNC Agency

About The Position

CNC Agency (formerly Coffee ’n Clothes) is an experiential marketing agency born from culture and built for connection. We create experiences, stories, and products that people love and that help brands grow. We put people first and design accordingly, seamlessly blending strategy, creativity, production, and culture to turn ideas into experiences that move people. Because amazing things happen to brands when they build for humans, not algorithms. We are seeking an Executive Creative Director (ECD) to lead the creative vision, strategy, and execution for a flagship client with a $10M+ annual portfolio. This role is responsible for defining the long-term experiential vision for the brand, ensuring creative excellence across a diverse range of programs, and driving innovation, consistency, and business growth at scale. Operating as the senior-most creative leader on the account, the ECD partners closely with executive client stakeholders and internal leadership to shape not only what gets made, but why it matters. This role balances visionary thinking with operational rigor, ensuring that large-scale, multi-market programs are cohesive, effective, and future-forward. Success in this role requires a combination of creative authority, strategic acumen, organizational leadership, and the ability to influence at the highest levels, both internally and client-side.

Requirements

12-15+ years of experience in experiential, environmental, or integrated creative roles, with at least 5 years in a senior leadership or Creative Director-level position
Proven ability to define and lead large-scale experiential creative vision across multi-year, multi-market programs
Strong executive presence, with experience influencing C-suite clients and leading high-stakes presentations
Extensive experience managing complex portfolios ($10M+), ensuring creative excellence at scale
Deep understanding of brand strategy, storytelling, and audience engagement across physical and digital environments
Demonstrated success leading and mentoring senior creative leaders (ACDs, CDs) across distributed teams
Expertise in balancing creative ambition with production realities, including budget, timelines, and feasibility
Experience driving cross-functional alignment across Strategy, Account, Production, and Technology
Proven track record contributing to account growth, client retention, and new business opportunities
Strong knowledge of experiential production, fabrication, AV, and digital integration

Responsibilities

Define and own the long-term creative vision for the client across all experiential programs, platforms, and markets
Ensure a cohesive brand experience across the full portfolio, spanning events, environments, content, digital, and hybrid activations
Establish and evolve creative frameworks, toolkits, and systems that enable consistency across regions while allowing for local nuance
Drive innovation by identifying emerging trends, technologies, and cultural opportunities relevant to the brand
Serve as the senior creative partner to C-suite and senior marketing leaders on the client side
Lead high-stakes presentations, vision-setting sessions, and annual planning engagements
Influence upstream decision-making, helping shape briefs, investment priorities, and the overall experiential roadmap
Oversee a large, multi-program portfolio simultaneously, ensuring alignment, prioritization, and creative consistency
Guide Creative Directors across workstreams, providing direction at key inflection points rather than day-to-day oversight
Ensure that flagship moments and tentpole activations set the creative benchmark for the broader program ecosystem
Establish governance models, communication rhythms, and review processes to maintain quality at scale
Contribute to account growth strategy, identifying opportunities to expand scope, introduce new capabilities, and deepen engagement
Partner with Account and Production leadership to align creative ambition with financial realities, ensuring work is both impactful and sustainable
Play a key role in renewals, upsells, and incremental program development
Set the creative bar for the entire account, ensuring all work meets a high standard of craft, storytelling, and effectiveness
Review and approve major creative outputs, focusing on high-impact moments and systemic consistency
Intervene strategically to solve complex creative or organizational challenges
Lead and mentor senior creative leadership (ACDs, CDs), fostering a high-performing, collaborative culture
Champion a culture of innovation, accountability, and continuous improvement
Represent the agency and client work externally through speaking engagements, awards, and industry contributions
Help position the agency as a leader in large-scale, multi-market experiential marketing