Executive Assistant

Avancer•Holland, MI

About The Position

Hudsonville Ice Cream is seeking a trusted, highly capable partner to work directly with senior leadership, including the CEO. This is a nontraditional Executive Assistant role focused on bringing order to complexity, anticipating needs, and helping both the business and its people operate at their best. The role combines strong execution, judgment, relationship-building, and support for how work gets done and how leadership connects with the team. The position operates in a fast-moving, relational, high-expectation environment that values thoughtfulness, performance, trust, ownership, discretion, sound judgment, simplicity, and clarity. The Executive Assistant will manage details while maintaining a big-picture perspective, protect leadership focus, bring structure to evolving priorities, and help strengthen relationships across the organization. Responsibilities include executive partnership; owning and improving business rhythms and meeting practices; preparing and managing communications; supporting projects and initiatives; fostering culture and connection; and providing select personal-logistics support. Success means leadership is focused and prepared, business priorities are aligned and progressing, meetings produce clear actions, communication reflects company values, and employees feel seen and connected to leadership.

Requirements

At least 5 years supporting senior leaders or working in a high-accountability environment.
Proven ability to manage multiple priorities with precision and follow-through.
Strong written and verbal communication skills.
High emotional intelligence and sound judgment.
Demonstrated ability to build relationships and operate with care and professionalism.
Highly organized while remaining flexible and avoiding unnecessary rigidity.
Proactive and anticipatory approach; able to act without waiting to be asked.
Discretion and trustworthiness when handling sensitive information.
Humble, team-oriented approach and maturity and confidence when working closely with leadership.

Responsibilities

Serve as a partner to senior leadership by protecting time, sharpening focus, and enabling better decisions.
Anticipate needs, prepare leaders for key moments, and ensure follow-through on commitments.
Act as an extension of the executive in communication, coordination, and accountability.
Bring calm, clarity, and structure to a dynamic and demanding environment.
Own and improve the rhythm of the business, including meeting cadence, agendas, priorities, and follow-ups.
Ensure meetings are purposeful, prepared, and result in clear action.
Connect dots across teams to improve alignment and execution.
Track key priorities and ensure important items do not fall through the cracks.
Draft, refine, and elevate internal and external communications.
Prepare materials for leadership meetings, town halls, and key updates.
Manage inbound communication with judgment, determining what to elevate, redirect, or resolve.
Support execution of key initiatives by organizing work, tracking milestones, and coordinating stakeholders.
Bring structure to ambiguous or evolving projects and translate strategy into clear next steps and practical execution.
Help leadership stay connected to the organization in a genuine and thoughtful way.
Create moments that reinforce care for people, including recognition, follow-ups, personal touches, and timely outreach.
Maintain awareness of key team moments and ensure they are acknowledged appropriately.
Ensure communication and interactions reflect the Hudsonville way.
Support select personal logistics that enable leadership to stay focused.
Manage calendar flow across business and personal priorities.
Handle sensitive matters with confidentiality and care.