Exclusive Brand Packaging Designer

Do it Best•Fort Wayne, IN

2d•Onsite

About The Position

The Exclusive Brand Packaging Designer is responsible for leading the visual design and execution of packaging across the company’s exclusive brand portfolio. This role ensures that each product reflects a cohesive, compelling, and high-quality brand experience consistent with brand standards and strategic objectives. The position plays a key role in shaping how exclusive brands are presented both in-store and online. The Designer translates product features, brand strategy, and consumer insights into impactful packaging solutions that differentiate products in the marketplace and enhance overall brand perception.

Requirements

Bachelor’s degree in Graphic Design, Packaging Design, Visual Communication, or a related field.
2+ years of experience in packaging design, preferably within retail, CPG, or consumer-focused industries.
Strong portfolio showcasing packaging systems, brand identity work, and production-ready files.
Proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop) and Monday.com
Experience preparing files for print production and understanding of packaging materials and processes.
Strong understanding of branding, visual hierarchy, and retail shelf strategy.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Nice To Haves

Highly creative with a strong eye for typography, layout, color, and detail.
Strategic thinker who understands how packaging influences customer perception and purchasing decisions.
Organized and process-oriented, with strong file management and production accuracy.
Collaborative communicator who thrives in cross-functional environments.
Passionate about building cohesive brand experiences through thoughtful design.

Responsibilities

Packaging Design & Development
Conceptualize and design innovative packaging for exclusive brand products across multiple categories.
Create layouts, dielines, and production-ready artwork that align with brand standards and manufacturing requirements.
Ensure packaging designs are functional, cost-effective, and optimized for both retail shelf presence and e-commerce presentation.
Brand Identity & Visual Consistency
Maintain and evolve visual identity standards for exclusive brands across packaging systems.
Ensure consistent use of typography, color, imagery, iconography, and messaging hierarchy.
Develop scalable packaging systems that create strong brand blocking and recognition across product lines.
Prepress & Production Collaboration
Prepare print-ready files and collaborate with printers and vendors to ensure accurate production execution.
Review proofs and press checks for color accuracy, structural integrity, and quality control.
Partner with sourcing and merchandising teams to understand material constraints and timelines.
Cross-Functional Collaboration
Work closely with merchandising and the exclusive brands team to align packaging with product positioning and campaign strategies.
Support new product launches, brand refresh initiatives, and packaging optimization projects.
Incorporate feedback while maintaining strong design integrity and brand standards.
Continuous Improvement & Innovation
Stay informed on packaging trends, materials, sustainability practices, and competitive landscape.
Identify opportunities to enhance packaging functionality, sustainability, and shelf impact.
Contribute to long-term brand strategy through thoughtful design solutions.