Exchange Marketing Director

State of Oklahoma • Oklahoma City, OK

3d • Hybrid

About The Position

Under the direction of the Oklahoma State Based Exchange (Exchange) Executive Director, the Marketing Director is responsible for planning and overseeing all internal and external communications for the Health Insurance Marketplace, including program messaging, press releases, website content, public outreach, and marketing materials. The role also partners with OID’s Communications Division to ensure alignment with OID’s overall messaging strategy. This individual will report to the Executive Director. They will work closely with other Health Insurance Marketplace teams, external partners, and OID to plan marketing and public relations (PR) campaigns and digital content.

Requirements

• Communications and outreach strategy.
• Project management and stakeholder engagement.
• Website content management, paid media, branding, and stakeholder coordination.
• A strong background in communications, marketing, public relations, or a related field.
• Exceptional interpersonal, written, and oral communication skills.
• Strong program management skills, including planning, coordination, and execution across multiple workstreams.
• Bachelor’s degree in a relevant field and at least 4 years of professional experience.
• Master's degree in a relevant field may be substituted for 2 years of experience.
• A strong background in communications, marketing, public relations, or a related field.
• Experience managing complex programs involving multiple stakeholders and/or vendors.
• Experience developing and executing communications and marketing strategies for diverse audiences.
• Ability to create clear, compelling content for a range of channels.
• Experience supporting outreach, engagement, and awareness-building campaigns.

Nice To Haves

• Understanding the Affordable Care Act (ACA) and the individual health insurance market, including federal and state health insurance policies, programs, and stakeholders.
• Experience working in healthcare insurance, public health, and/or healthcare programs.
• Experience managing communications, marketing, and/or public relations for a government agency.
• Familiarity with current digital and print communications trends, tools, and practices.

Responsibilities

• Lead communications and messaging strategy for the Health Insurance Marketplace in coordination with the Stakeholder Engagement Director and OID’s Communications Division.
• Manage the development and release of all external and internal communications (e.g., memos, reports, and press releases), coordinating review with the Stakeholder Engagement Director as needed.
• Lead development of website content and provide design input, in coordination with the public website hosting vendor.
• Review marketing materials and consumer facing websites from Enhanced Direct Enrollment (EDE) partners, Insurance companies, and agents, in coordination with the respective program managers.
• Oversee day-to-day execution of the marketing campaign, including driving outreach strategy.
• Draft press releases and manage the intake and coordination of all press/media inquiries on behalf of the Health Insurance Marketplace.
• Receive and respond to external inquiries and information requests related to the Health Insurance Marketplace.
• Lead and support the development of marketing materials that promote the Health Insurance Marketplace’s mission, goals, and services.
• Manage creation and distribution of education and training resources for consumers, internal/external stakeholders supporting the Health Insurance Marketplace.
• Recommend and guide design improvements for the Health Insurance Marketplace’s website.
• Manage the external marketing vendor to oversee contract compliance, and review and approve consumer outreach content, marketing plans, and paid media.

Benefits

• Commensurate based on education and experience.
• This position may be eligible for telework each week under OID’s Telework Program.
• State of Oklahoma benefits (link provided)

What This Job Offers

• Job Type: Full-time
• Career Level: Manager