EVP, Account Director

Zimmerman Advertising•Fort Lauderdale, FL

About The Position

The EVP, Account Director is responsible for gaining efficiencies, securing new and existing base of business, and maximize the talents of staff. Oversees a team of staff who manages the day-to-day administration of marketing and advertising initiatives for an assigned Automotive client. Taking a hands-on approach, they are instrumental in the development and implementation of new initiatives and assist in the development of marketing and advertising strategies.

Requirements

Previous experience as a Chief Client Officer, EVP, Group Account Director, Lead Generation Executive or other related position in a full-service agency
Experience working with Automotive clients is required.
Must have 15+ experience in the Advertising and Marketing Industry
Proven sales/lead generation experience of advertising, marketing, media services solutions
Strong knowledge of the operations and functions within advertising and/or marketing companies, and the proven ability to sell solutions related to those organizations
Advertising, marketing, and/or media solution selling strongly preferred.
Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business
A strong account management background, including past experience managing client accounts and supervising account teams
Proven leadership abilities and managerial experience as a disciplined team leader. Strong coaching and mentoring skills
Great relationship building qualities
Experience identifying superior business building opportunities
Proven ability to manage multiple tasks while working independently
Strong attention to detail
Excellent communication skills, both written and verbal, with people at all levels of an organization

Nice To Haves

Tier 2 and/or Tier 3 Automotive experience is highly preferred

Responsibilities

Develop contact strategy to aggressively stay on radar of new business prospects
Create and negotiate new business proposals and contracts for Automotive clients
Initiate and guide development of quarterly and annual strategic marketing communications/advertising plan and tactics to address business goals and results
Create atmosphere that demands a business-building approach to Automotive Client’s business.
Utilize Agency resources to develop plans to grow business
Manage new business development process to build and nurture existing client relationships and eventually develop new ones
Responsible for lead strategy role in all business efforts for key accounts.
Work with client(s) within division as needed to secure and grow client and agency business
Monitor agency trends to anticipate Client needs, keeping the agency in a leadership position rather than reactionary position
Monitor and grow the key client’s business through the systematic and continual support and guidance of the Client’s marketing and advertising strategies
Lead staff to assist in developing client objectives through benchmarking principles, market/economic analysis and key metrics to assure clients achieve required results
Conduct annual strategic review/input sessions with Client Marketing management to discuss marketing communications plans, review objectives and strategies, and determine advertising needs
Develop business strategy solutions with comprehensive action plans
Integrate long-term strategy with short-term tactics
Work with VP’s and SVP’s in operational strategy planning, forecasting and goals
Oversee development of key client objectives through benchmarking principles, market/economic analysis and key metrics to assure clients achieve required results
Analyze sales and result data to identify trends
Review and discuss results, performance changes and issues pertaining to Client performance
Remain in constant communication with Executives to ensure accurate reporting and understanding of market conditions that could affect business performance
Oversee research, development, sales and marketing strategies to successfully install new products and services or to revise existing product lines
Oversee new product development and existing product enhancement
Review sales/marketing programs and short and long-term sales strategies and objectives
Build client relationships that result in an increase in client revenue through effective and efficient business solutions
Work with SVP to identify continuously changing client needs and make appropriate sales presentations of how those needs can be met through the effective use of our integrated marketing products and services