EVP, Account Director

Zimmerman Advertising•Fort Lauderdale, FL

About The Position

The EVP, Account Director is responsible for improving efficiencies, securing new and existing business, and maximizing staff talent. This role oversees staff responsible for the day-to-day administration of marketing and advertising initiatives for an assigned Automotive client. Taking a hands-on approach, the EVP, Account Director contributes to developing and implementing new initiatives and helps develop marketing and advertising strategies. The role leads new-business development, client strategy, internal operational planning, and integrated media efforts. It develops business-building plans and client relationships, guides teams in setting objectives and assessing results, and works with agency executives to monitor performance and changing client needs.

Requirements

Previous experience as a Chief Client Officer, EVP, Group Account Director, Lead Generation Executive, or in a related position at a full-service agency.
Experience working with Automotive clients is required.
At least 15 years of experience in the advertising and marketing industry.
Proven sales or lead-generation experience with advertising, marketing, or media-services solutions.
Strong knowledge of the operations and functions of advertising and/or marketing companies, with a proven ability to sell solutions related to those organizations.
Thorough understanding of the overall media environment and the client’s industry and business.
Strong account-management background, including experience managing client accounts and supervising account teams.
Proven leadership and managerial experience as a disciplined team leader, with strong coaching and mentoring skills.
Strong relationship-building abilities.
Experience identifying superior business-building opportunities.
Ability to manage multiple tasks while working independently.
Strong attention to detail.
Excellent written and verbal communication skills with people at all levels of an organization.

Nice To Haves

Tier 2 and/or Tier 3 Automotive experience is highly preferred.
Advertising, marketing, and/or media-solution selling experience is strongly preferred.

Responsibilities

Develop contact strategies to maintain visibility with new-business prospects.
Create and negotiate new-business proposals and contracts for Automotive clients.
Initiate and guide quarterly and annual strategic marketing communications and advertising plans and tactics to address business goals and results.
Foster a business-building approach to Automotive client business and use agency resources to develop growth plans.
Manage the new-business development process to build and nurture existing client relationships and develop new ones.
Lead strategy for key-account business efforts and work with clients within the division to secure and grow client and agency business.
Monitor agency trends to anticipate client needs and keep the agency in a leadership position.
Monitor and grow key-client business through continued support and guidance of client marketing and advertising strategies.
Lead staff in developing client objectives using benchmarking, market and economic analysis, and key metrics.
Conduct annual strategic review and input sessions with client marketing management to discuss communications plans, review objectives and strategies, and determine advertising needs.
Develop business strategy solutions with comprehensive action plans, integrating long-term strategy with short-term tactics.
Work with VP’s and SVP’s on operational strategy planning, forecasting, and goals.
Oversee development of key-client objectives using benchmarking, market and economic analysis, and key metrics.
Analyze sales and results data to identify trends; review results, performance changes, and client-performance issues.
Communicate with executives to support accurate reporting and understanding of market conditions that could affect business performance.
Oversee research, development, sales, and marketing strategies for launching new products and services or revising existing product lines.
Oversee new-product development and enhancement of existing products.
Review sales and marketing programs and short- and long-term sales strategies and objectives.
Build client relationships that increase client revenue through effective and efficient business solutions.
Work with the SVP to identify changing client needs and present integrated marketing products and services that address them.