Events Specialist

The Salvation Army Canada and Bermuda Territory•Toronto, ON

11d•CA$58,531 - CA$87,818

About The Position

The Events Specialist role exists to support The Salvation Army in Canada by planning and delivering strategic events that enhance brand awareness, strengthen community engagement, and increase fundraising revenue. The incumbent develops and executes event, marketing, and sponsorship strategies that achieve and exceed revenue goals while effectively managing event budgets. Through collaboration with donors, sponsors, volunteers, and community stakeholders, the Events Specialist creates meaningful experiences that expand awareness of The Salvation Army’s mission, foster lasting relationships, and deliver measurable outcomes that support the organization’s programs and services across Canada. This position is a temporary, fixed-term contract.

Requirements

Completion of a formal post-secondary/ college diploma in events management; an alternative level of education and experience will be considered.
Minimum three to five (3-5) years’ professional experience in special events and special event marketing.
Proven experience planning, coordinating, and executing successful events, fundraising initiatives, or community engagement activities.
Strong knowledge of event logistics, project management principles, and performance measurement techniques, with the ability to evaluate results and identify opportunities for improvement.
Excellent communication skills, both written and verbal, with the ability to build and maintain effective relationships with donors, sponsors, volunteers, vendors, and community stakeholders.
Exceptional customer service and interpersonal skills, with the ability to work collaboratively and professionally in a consultative and team-oriented environment.
Demonstrated ability to manage multiple priorities, meet deadlines, and adapt to changing requirements while maintaining a high level of accuracy and attention to detail.
Proficiency in Microsoft Office Suite and related business applications, including word processing, presentations, reporting, and publishing tools.
Creative problem-solving skills combined with sound judgment, discretion, and the ability to manage confidential information appropriately.
Commitment to the mission, values, and ethical standards of The Salvation Army in Canada, with the flexibility to work evenings, weekends, and other hours as required to support events and organizational priorities.

Responsibilities

Develop and execute strategic event plans and special initiatives that increase brand awareness, expand supporter engagement, grow sponsorship opportunities, and maximize fundraising revenue.
Implement integrated marketing and promotional strategies that drive sponsorship acquisition, ticket sales, participation, and achievement of event funding goals.
Lead the planning and delivery of events, including galas, golf tournaments, concerts, leadership breakfasts, donor stewardship events, and campaign launches, ensuring seamless execution and high-quality participant experience.
Coordinate all event logistics, including venue selection, registration processes, accommodations, audio/visual requirements, creative assets, and event-day operations.
Manage event budgets and expenditures, ensuring cost-effective delivery, financial accountability, and appropriate approval of additional expenses.
Cultivate relationships with sponsors, third-party fundraisers, vendors, attendees, and community partners to strengthen engagement, encourage ongoing support, and enhance event success.
Recruit and support volunteers by coordinating their involvement, providing ongoing guidance and recognition, and fostering a positive volunteer experience.
Evaluate event performance through reporting, data analysis, and stakeholder feedback to measure outcomes, identify opportunities for improvement, and inform future events and fundraising strategies.