Events Specialist

vaisalaoyj•Boston, MA

1d•$80,000 - $90,000•Hybrid

About The Position

Vaisala Industrial Measurements is searching for an experienced, highly motivated Events Specialist to execute our tradeshows and sales events in North America. You will partner closely with our marketing and sales teams to ensure successful in-person events that align with our growth strategy. In this role, you will enhance our brand visibility and foster customer relationships, while supporting our strategic marketing programs. This is a hybrid position in our Burlington, MA office with some travel expectations. This is a great opportunity for someone who enjoys event planning, thrives in a collaborative environment, and wants to grow their marketing career in a global, innovative company.

Requirements

Bachelor’s degree in Marketing, Communications or a related field, or equivalent combination of education and experience
1-3 years of event management experience executing events
Proven ability to influence key stakeholders, manage vendor relationships, negotiate contracts and adhere to budgets
Highly organized with keen attention to detail, time management and capability to manage multiple tasks simultaneously
Strong work ethic, intellectual curiosity and commitment to continuous improvement
Comfortable building relationships and working both independently and as part of a cross-functional team
Excellent written and verbal communication skills
Capable of physically moving event assets up to approximately 30 lbs.

Nice To Haves

Familiarity with digital marketing tools and platforms such as Salesforce, Marketo or similar, Adobe/Canva and experienced social media user and advocate is a plus

Responsibilities

Manage execution of end-to-end event processes, pre and post event activities, vendor management and procurement
Responsible for event budget management; forecasting, accruals, deferrals, invoice processing, tracking and expense reporting
Book booth space and rentals, order promotional items, printed materials and other event-related services
Communicate instructions and guidance for sales and speakers about staffing, event preparations, lead capture process, registration and hotel reservations
Collaborate with marketing and sales to create booth assets that convey messaging and positioning for VIM solutions
Manage production of booth assets (displays, banners, signage, etc.) with 3rd party vendors
Prepare and ship event materials and instruments
Ideate event promotion to drive targeted traffic to the booth
Booth setup, traffic building activities, lead acquisition and managing speaking engagements
Booth breakdown, returning rentals and coordinating return shipments
Remote support when not onsite
Post-show meeting to gather feedback and report on KPIs and ROI, communicate results to key stakeholders
Provide input on tradeshow observations; competitors, publications, new trends
Document all relevant activity on internal portal
Create and manage event asset library and inventory storage for event materials
Research and evaluate new event opportunities and speaking engagements