Events & Partner Marketing Manager

Okendo

About The Position

Okendo is seeking a driven, detail-oriented Events and Partner Marketing Manager to join their marketing team. This role will be responsible for Okendo's entire event program, including industry trade shows, co-sponsored activations with Shopify ecosystem partners, branded webinar series, merchant dinners, and happy hours. The position also involves managing the co-marketing relationships that support these programs. The ideal candidate is adept at negotiating venue contracts, briefing creative teams, and presenting event performance data to marketing leadership.

Requirements

3+ years of marketing experience with meaningful hands-on event planning and execution.
Proven track record managing the full event lifecycle, from concept and logistics through invitations, registration, on-site coordination, and post-event reporting.
Experience managing co-marketing or partner marketing relationships, ideally in a SaaS or ecommerce context.
Strong HubSpot skills including list management, automated email sequences, forms, and reporting dashboards.
Experience with project management tools like Asana and comfort coordinating across Creative, Sales, Revenue Operations, and Customer Success stakeholders.
Analytical mindset with the ability to track campaign attribution, measure how events contribute to the sales pipeline, and report performance against quarterly targets.
Excellent written skills — comfortable writing invitation copy, landing page copy, social posts, and newsletter blurbs.
Strong project management skills with the ability to run multiple events and partner programs simultaneously without losing track of the details.
A "no task too small" attitude, equally comfortable resending panelist links on the morning of a webinar as presenting event strategy to leadership.

Nice To Haves

Familiarity with the Shopify ecosystem a strong plus.

Responsibilities

Own and manage Okendo's events calendar across all formats: happy hours, small dinners, experiential activations, trade shows, hosted meetings, and webinars.
Manage end-to-end logistics for each event including venue sourcing, vendor coordination, budget tracking, invitations, registration, on-site execution, and post-event lead import into HubSpot.
Lead Okendo's webinar programs including the Loyalty with Okendo series, from speaker coordination and Zoom setup through to landing page builds in WordPress, promotional emails, social copy, and post-event recording upload and social clips.
Build and execute pre- and post-event marketing campaigns across email and social to maximize attendance and follow-up conversion.
Coordinate post-event follow-up using automated email sequences in HubSpot, working with Sales to ensure timely outreach segmented by small and mid-sized business and enterprise contacts.
Track campaign attribution for every event using unique tracking links (UTMs), and maintain accurate reporting in HubSpot and Domo on sales-qualified leads generated, pipeline influenced, and revenue closed.
Present event performance at the monthly demand roundtable, including breakdowns by event type, cost per sales-qualified lead, and pipeline influenced.
Manage co-marketing relationships with Shopify ecosystem partners including co-webinars, co-sponsored events, joint newsletter inclusions, and shared Slack channels.
Coordinate monthly contributions to the customer, prospect, and partner newsletters, including upcoming event listings, tracking links, and partner-supplied assets.
Support the bi-annual agency partner re-tiering process in collaboration with the Partnerships team.
Build and maintain strong working relationships with partner marketing contacts across the Shopify ecosystem.
Partner with enterprise account executives and customer success managers in a monthly events check-in to align on invite strategy, target accounts, and follow-up ownership.
Collaborate with Creative via Asana to brief and deliver event assets on time, including invitations, landing pages, slide decks, and social graphics.
Work with Revenue Operations to set up HubSpot forms, Slack notifications, and Zoom webinar infrastructure for each event.