Marketing Digital Events & Tools Partner

Citizens•Westwood, MA

2h•$80,000 - $90,000•Hybrid

About The Position

Citizens is seeking a forward-thinking Event Technologist to join our Enterprise Sponsorships, Experiential Marketing & Corporate Events Team and lead the technical strategy and execution of hybrid and virtual events across the enterprise. This role is critical in enabling seamless experiences through the integration of platforms, tools, and data systems that support client engagement and thought leadership initiatives. The ideal candidate is a tech-savvy problem solver with a passion for innovation, user experience, and operational efficiency. This role requires deep expertise in event technology platforms, strong project management skills, and the ability to collaborate across marketing, IT, compliance, and business lines.

Requirements

5+ years of experience in event technology, digital marketing, or IT operations; financial services experience preferred.
Proven experience managing enterprise-grade event platforms and integrations.
Strong understanding of virtual and hybrid event production.
Familiarity with CRM systems, marketing automation, and data analytics tools.
Excellent problem-solving and project management skills.
Ability to work independently and lead cross-functional initiatives.
Proficiency in Microsoft Office Suite and collaboration tools (Teams, SharePoint).
Willingness to travel and support events during non-traditional hours.

Nice To Haves

Agile mindset with the ability to adapt to evolving technologies.
Collaborative team player with a proactive approach to problem-solving.
Strong business acumen and ability to translate technical solutions into strategic impact.

Responsibilities

Own the end-to-end technology for events, including registration platforms, virtual event tools, mobile apps, CRM integrations, and analytics dashboards.
Evaluate and implement new tools to enhance attendee experience and operational efficiency.
Partner with Product Marketing Teams to align objectives to deliver client-facing virtual events and webinars.
Provide expertise and guidance on best practices to LOB and marketing partners for virtual events.
Manage invitation creation, approval, deployment and RSVP tracking.
Manage technology set-up and management for virtual events.
Troubleshoot and train speakers and partners on platform.
Manage overall virtual event production day of virtual event including VOG, introductions, managing Q&A, etc.
Provide follow-up metrics and deploy survey to attendees for collecting feedback.
Provide technical support and guidance to event managers for conferences, and client activations including AV setup, streaming logistics, and digital engagement tools.
Partner with marketing operations team to track and report virtual and hybrid event performance metrics.
Collaborate with the Ethics Office and IT Security to ensure all platforms and processes comply with bank policies, data privacy regulations, and cybersecurity standards.
Work closely with Experiential Marketing Managers, Growth Strategists, and Event Operations to align technology with business goals and deliver consistent brand experiences.
Develop training materials and conduct workshops for internal stakeholders on event platforms and best practices.
Serve as a subject matter expert and resource for troubleshooting.