Events Marketing Manager

Ignite Reading

1d • Remote

About The Position

Ignite Reading is a mission-driven public benefit corporation dedicated to solving America's education crisis by providing one-to-one virtual tutoring to help students achieve grade-level reading proficiency. We focus on foundational reading skills using Science of Reading-based instruction. Our program delivers rapid results, with all students achieving outstanding growth. We are committed to diversity and inclusion, seeking candidates with lived experience in social justice, diversity, equity, and inclusion. This role is crucial for planning and executing Ignite Reading's event marketing strategy, encompassing both virtual and in-person events, and sits at the intersection of sales support, brand presence, and pipeline generation.

Requirements

• Minimum 5 years of experience in virtual and in-person event marketing, ideally in the K-12 sector, with a proven track record of measurable results driving qualified leads and pipeline for sales teams.
• Demonstrated expertise in virtual and digital event production — you are equally confident running a webinar series as you are managing a conference booth.
• Strong project management skills and obsessive attention to detail; you can manage multiple events simultaneously without dropping anything.
• Excellent written and verbal communication skills, including experience crafting speaking proposals, event descriptions, and presentation materials.
• Strong cross-functional collaboration skills; you're comfortable working across sales, marketing, and leadership to keep events aligned and on track.
• Discerning instinct for identifying which events are worth the investment and envisioning new formats that will resonate with Ignite Reading's audience.
• Hands-on experience with Hubspot and Asana.
• Willingness to travel at least 50% of the time, to all in-person conferences and events.
• Lived experience related to social justice, diversity, equity, and inclusion.

Responsibilities

• Design and lead Ignite Reading's webinar and virtual event strategy, including audience targeting, topic development support, speaker coordination, promotion, and follow-up.
• Produce high-quality virtual events that create meaningful engagement with school and district leaders and generate qualified leads for the sales team.
• Develop post-event nurture sequences in partnership with marketing, sales, and system operations to ensure leads convert.
• Track and report weekly on virtual event performance, including registration, attendance, and pipeline contribution.
• Lead the complete event strategy for Ignite Reading, including the calendar of events in partnership with sales.
• Oversee end-to-end planning and execution of national and regional conference presence, including budgeting, sponsorships, registrations, speaker scheduling and logistics, booth design and setup, and vendor management.
• Develop territory-specific event strategies in collaboration with sales team members to ensure conference investments drive leads in the right markets.
• Organize smaller-scale activations including dinners, meetups, and roundtables that deepen relationships with key prospects and customers.
• Prepare internal team members for in-person conference attendance, ensuring readiness and flawless execution at each event.
• Attend every conference and event to support the team, conducting event retrospectives afterwards for cycles of continuous improvement.
• Identify and prepare partners and customers to participate in events as speakers, panelists, or advocates, ensuring they feel confident, prepared, and valued.
• Build and maintain strong relationships with event vendors, conference organizations, and external partners.
• Conduct rigorous post-event analysis, capturing data on lead generation, pipeline impact, and areas for improvement.
• Manage Ignite Reading's swag inventory for sales and customer success teams, including budget, ordering, and vendor selection.
• Work closely with marketing and sales leadership to ensure event messaging is aligned with broader company objectives.

Benefits

• Employee Stock Options
• Medical, Dental, and Vision plans (80% employee coverage, 70% dependent coverage)
• Short-term Disability (100% employer paid)
• 401(k) retirement plans with company contribution
• 12-weeks paid parental leave
• Unlimited vacation days
• 12 paid holidays
• Technology Stipend
• Wellness Stipend
• Voluntary Life Insurance
• Professional Development Stipend

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed