Events Marketing Director

Informa Group Plc. • Newton, MA

3d • $120,000 - $150,000 • Hybrid

About The Position

This role is based in our Newton, MA office. Building on the success of the recent merger launching industry powerhouse Informa TechTarget, we’re hiring to supercharge our global event marketing capabilities within our Corporate Marketing organization. The Events Marketing Director drives the strategy, planning and execution of our event marketing initiatives to generate demand, engage prospects and customers through creative activations, and build awareness of our brand. These include industry events, hosted customer & prospect events, and partner event activations. This role requires coordination across various sales and marketing teams to prioritize, plan and communicate event strategy and planning initiatives. The position reports to the VP of Corporate Communications. The ideal candidate has strong communication and organizational skills, a project management mindset and a collaborative, and results-oriented approach to lead or support creation of innovative experiences that engage prospects and customers and elevate Informa TechTarget’s brand presence. The ideal candidate has experience working collaboratively with sales organizations, business owners and across multiple internal teams, with the ability to multi-task and adapt to change while managing multiple events and stakeholders. They are someone who can deliver marketing and execution seamlessly and understands how to plan and implement strategies that drive measurable results and align with business goals.

Requirements

• 6+ years experience delivering industry and marketing events for prospective customers and clients, preferably in B2B.
• Excellent skills in verbal and written communication, teamwork, project management, problem solving, and attention to detail with ability to work with people at all levels of the organization.
• Motivated self-starter that enjoys working independently as well as on a team.
• Proven track record of leading several events from end to end.
• Familiarity with SFDC, event management platforms, project management platforms and other relevant software.
• Ability to project manage with remote contributors and stakeholders efficiently and effectively.
• Highly organized with good follow-through capabilities.
• Bachelor’s degree in marketing, business, communications, or related field.

Nice To Haves

• Digital marketing a plus.

Responsibilities

• Help define, plan, and manage the overall event strategy, including end-to-end management and execution of industry event sponsorships and stand-alone events.
• Develop event strategies focused on maximizing Informa TechTarget’s brand presence, engaging prospects and customers and generating pipeline & revenue with a key focus on ROI.
• Lead pre-, onsite and post-event initiatives, including marketing promotion, recruitment, sales outreach, logistics, lead tracking, customer engagement and ROI measurement.
• Build strong relationships with key internal stakeholders and collaborate closely to determine goals, develop cohesive strategy, and execute on deliverables deadlines.
• Manage vendor and event agency or partner relationships.
• Lead messaging and content development delivery for events, coordinating with internal and external stakeholders and partners to plan themes, speakers, and formats.
• Oversee event budgets, tracking expenses and ensuring cost-effective execution.
• Actively participate in the annual planning process by researching relevant events, demonstrating ROI from previously managed events, and providing recommendations​.
• Work with marketing/creative to ensure consistent strategy/messaging across all event efforts.

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer with a philanthropic organization
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: Open Vacation, plus 10 national holidays, and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

What This Job Offers

• Job Type: Full-time
• Career Level: Senior