Events & Lifecycle Marketing Specialist

Hub International Insurance • Bozeman, MT

2d • $65,000 - $74,000 • Remote

About The Position

The Events & Lifecycle Marketing Specialist is a mid-level marketing role responsible for supporting and improving two critical areas of the business: event execution and lifecycle marketing. This person will help manage conference and sponsorship logistics, coordinate vendors and materials, support event strategy and performance reporting, and build, write, and optimize email campaigns and automations. The ideal candidate is organized, detail-oriented, comfortable writing marketing copy, and able to manage multiple moving pieces across deadlines, systems, and stakeholders. This role should be highly comfortable using AI in day-to-day work to improve speed, execution, and output quality.

Requirements

• 3+ years of experience in marketing, event coordination, lifecycle marketing, email marketing, marketing operations, or a related field.
• Bachelor's degree preferred, but not required. Equivalent experience will be considered.
• Experience writing marketing copy and managing email campaigns or automations.
• Experience working in an email marketing platform such as ActiveCampaign, HubSpot, Mailchimp, Marketo, or similar.
• Strong organizational and project management skills, with the ability to manage multiple deadlines and details at once.
• Strong written communication skills and the ability to collaborate effectively across teams and vendors.
• Experience using project management tools such as monday.com, Asana, ClickUp, or similar.
• Comfortable using design collaboration tools such as Canva and working with creative teams to bring campaigns and materials together.
• Proficiency with AI tools and a clear willingness to use them extensively in day-to-day work.
• Self-directed, detail-oriented, proactive, and calm under deadline pressure.

Nice To Haves

• Experience supporting conferences, sponsorships, or event-based marketing.
• Experience with segmentation, A/B testing, and campaign optimization.
• Familiarity with Google Analytics or similar reporting tools.
• Experience in insurance, hospitality, SaaS, real estate, or other service-driven industries.
• Basic HTML or email formatting experience.

Responsibilities

• Plan and execute event and conference logistics, including sponsorship deliverables, booth coordination, vendor communication, shipping, travel coordination, and collateral support.
• Support the strategy, tracking, and reporting of marketing events, including post-event follow-up and performance insights.
• Build, write, edit, schedule, and optimize lifecycle email campaigns and automations across customer and prospect journeys.
• Manage audience segmentation, list hygiene, campaign scheduling, and automation updates within the company's email marketing platform.
• Coordinate with internal stakeholders and external designers or vendors to develop event materials, campaign assets, and supporting content.
• Use project management systems to keep event and campaign work organized, on schedule, and visible to the broader team.
• Assist in maintaining marketing calendars, contact workflows, campaign documentation, and operational processes.
• Use AI tools such as ChatGPT, Claude, and similar platforms to support copy development, planning, workflow efficiency, and analysis.
• Monitor campaign and event performance and make recommendations for improvements over time.
• Perform other duties and special projects as assigned.

Benefits

• HUB International is proud to offer comprehensive benefit and total compensation packages which could include health, dental, vision, life and disability insurance, FSA, HSA and 401(k) accounts, paid time off benefits, and eligible bonuses, equity and commissions for some positions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level