Events Lead

Sardine•,
•$155,000 - $215,000•Remote

About The Position

Sardine is seeking an Events Lead to own and scale its global events program, including industry conferences and tradeshows, SardineCon, executive dinners, happy hours, partner events, and other field marketing programs. The role covers the full event lifecycle: selecting and evaluating opportunities, negotiating sponsorships, managing budgets and vendors, planning logistics and production, preparing teams, and overseeing on-site execution. The Events Lead will ensure that Sardine’s brand and event experiences meet a high standard and that each investment delivers measurable business results. The Events Lead will work closely with marketing, sales, business development, account management, and product. The position also owns event performance reporting and post-event reviews, manages external agencies and contractors, and builds the internal team, processes, and systems needed to scale the program globally. This is a hands-on leadership role requiring regular travel, including international travel.

Requirements

  • Significant experience leading B2B events or field marketing programs.
  • A track record of managing a high volume of events across multiple regions and formats.
  • Strong understanding of how events contribute to pipeline and revenue, including experience setting event goals, measuring ROI, and partnering with sales teams to drive business outcomes.
  • Excellent project management and operational skills, including managing many moving pieces, competing deadlines, and multiple events simultaneously.
  • High standards for execution and brand experience, with the judgment to deliver high-quality booths, conferences, dinners, and customer events.
  • Strong cross-functional leadership skills and ability to bring together sales, marketing, product, executives, agencies, and vendors.
  • Experience managing agencies, contractors, and internal team members, with the ability to build a team and processes for a growing global events program.
  • Comfort using CRM, marketing automation, and event management tools to track performance, improve workflows, and connect event activity to business outcomes.
  • Resourcefulness, ownership, and attention to detail, including willingness to solve problems in real time and take responsibility for outcomes.
  • Willingness to travel regularly, including internationally, to support major events.

Nice To Haves

  • Experience in enterprise SaaS, fraud prevention/AML, fintech, cybersecurity, or a related industry.

Responsibilities

  • Own Sardine’s global events calendar, including sponsored conferences and tradeshows, SardineCon, executive dinners, happy hours, partner events, and other field marketing programs.
  • Lead end-to-end event planning and execution, including sponsorship negotiations, budgeting, venue selection, vendor management, logistics, production, staffing, and on-site execution.
  • Oversee on-site execution to ensure booths, branding, meetings, hospitality, and event experiences meet a consistently high standard, while keeping the Sardine team organized and prepared.
  • Identify, evaluate, and source event opportunities across industries, verticals, and regions, prioritizing those that reach the right audiences and deliver strong ROI.
  • Build repeatable pre-event playbooks covering account targeting, meeting booking, staffing, team briefings, promotion, and event preparation.
  • Own event performance reporting, tracking attendance, target account engagement, meetings, pipeline generation, influenced revenue, and ROI.
  • Lead post-event retrospectives with internal stakeholders and use feedback and performance data to improve execution, refine event selection, and raise program quality.
  • Manage the global events budget, including forecasting, sponsorship and vendor negotiations, cost optimization, and investment allocation across event formats and markets.
  • Build and lead an internal events team, establishing responsibilities, processes, and systems to scale the program while maintaining quality.
  • Manage the external events agency, vendors, and contractors, holding partners accountable for execution quality, timelines, and budgets.

Benefits

  • Generous compensation in cash and equity.
  • Early exercise for all options, including pre-vested options.
  • Remote-first culture and work-from-anywhere flexibility within the country of hire.
  • Flexible paid time off and year-end break.
  • Health insurance, dental coverage, and vision coverage for employees and dependents in the US and Canada.
  • 4% matching in 401(k) or RRSP for employees in the US and Canada.
  • MacBook Pro delivered to your door.
  • One-time stipend to set up a home office.
  • Monthly meal stipend.
  • Monthly social meet-up stipend.
  • Annual health and wellness stipend.
  • Annual learning stipend.
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