Circle Brands: Events Lead

Circle Brands•Yoakum, TX

18h•Hybrid

About The Position

The Events Lead leads the planning and execution of Circle Brands’ trade shows, rodeos, consumer events, dealer events, product-launch activations, and other brand experiences. The position turns company, brand, and commercial priorities into well-planned events that strengthen customer relationships, support sales and product objectives, and deliver a consistent, professional, and engaging experience across Circle Y, Tucker Trail, Reinsman, and Precision Saddle Tree. The Events Lead coordinates internal teams, outside partners, budgets, logistics, and on-site execution from initial evaluation through post-event review. The Events Lead is expected to practice Kaspar Business Systems (KBS) through standard work, visual management, structured problem-solving, direct observation, and continuous improvement to strengthen event execution, reduce waste, and improve the value created through each event.

Requirements

Bachelor’s degree in marketing, hospitality, event management, business, or a related field, or equivalent relevant experience
Three or more years of relevant event management, marketing, hospitality, project management, or related experience preferred
Demonstrated experience managing budgets, vendors, timelines, logistics, and multiple stakeholders
Experience with booth builds, show services, shipping, inventory, or retail event operations preferred
Strong proficiency with Microsoft 365 and project-management tools
Western, rodeo, equine, consumer-product, or related industry experience preferred
Extended periods of sitting and computer use
Occasional work around horses when required for event activities
Occasional bending, reaching, stooping, and lifting up to 25 pounds
Ability to assist with packing, setup, product movement, and event-support activities
Ability to travel by vehicle and air
Ability to work extended or non-traditional hours during events and activations as needed

Nice To Haves

Event planning, project management, and on-site execution
Event budgeting, logistics, and performance management
Strong problem-solving and decision-making under time pressure
Cross-functional planning, communication, and organization
Brand experience and attention to detail
Vendor and partner coordination
Kaspar Business Systems principles and continuous improvement

Responsibilities

Manage event proposals, budgets and P&Ls, leadership approvals, and the Circle Brands event calendar.
Direct event planning through clear project plans, timelines, responsibilities, alignment routines, and repeatable standard work.
Lead booth and event-space planning, design, setup, show services, and coordination with outside vendors.
Coordinate event staffing, travel, customer materials, point-of-sale requirements, lead capture, pricing, product presentation, and other event logistics.
Partner with Sales and Product Development on product assortment, pricing, inventory, and event objectives, and coordinate transportation and fulfillment requirements with Operations and Shipping.
Coordinate event marketing with Marketing and sponsorship, talent, and partner requirements with the appropriate internal and external contributors.
Lead on-site setup, brand and visual standards, staffing coordination, issue resolution, customer activities, and daily event execution.
Manage teardown, return logistics, product and inventory reconciliation, and event-asset control following each event.
Monitor event expenses, sales, leads, customer response, and other measures appropriate to the event, and complete post-event reviews to capture learning and improve future execution.
Apply KBS principles to improve event standard work, visual management, problem-solving, workplace organization, and continuous improvement.
Perform all other duties assigned by management.
All other duties as assigned by management