Events Lead, North America

Halter • Boulder, CO

3d • $142,100 - $142,100 • Onsite

About The Position

This role is responsible for Halter's event strategy in North America, encompassing everything from large-scale national brand events to supporting regional sales teams with local activation strategies. The position involves managing a team of Event Specialists/Coordinators, setting production standards for various event types, and ensuring each event has a clear commercial purpose and audience. The role requires a strategic approach to event planning, budget ownership, and a focus on delivering measurable ROI through pipeline generation and brand awareness.

Requirements

• Proven track record of delivering events across a wide range of scale, budget, and production value.
• Experience managing both large-scale event builds and fast, simple formats.
• Experienced leader capable of owning and delivering every detail to a precision standard.
• Experience building high-performing teams.
• Experience working alongside senior leadership and executive teams.
• Highly collaborative and inclusive approach, working across functions.
• Commercially minded, focusing on events in terms of pipeline and cost per opportunity.
• Ability to wrap quality analysis around each event to measure ROI and assess effectiveness.
• Comfortable flexing across a busy, varied calendar and coaching a team to understand event needs.
• Genuine energy for engaging with the audience (ranchers) and the team.
• Willingness to immerse in the audience and understand the sales team's on-the-road experience.
• Highly collaborative with sales and across the marketing function.
• Ability to pair closely with Content & Lifecycle teams on campaign strategy for connected commercial motion.
• Aspirational and creative, pushing for innovative event presence and strategy.
• Willingness to pitch new formats, activations, and approaches.
• Willingness to try new things that might not work.

Responsibilities

• Build the annual North American event strategy and calendar, deciding on event focus and rationale.
• Manage the annual event budget, including forecasting, per-event budgets, supplier contracts, negotiation, cost reconciliation, and reporting.
• Oversee the delivery of a range of events, including flagship national activations, conferences, enterprise events, invite-only stakeholder events, and regional events.
• Set production standards for all events and ensure high-quality on-the-day experiences and effective follow-up.
• Measure event ROI based on pipeline generated, cost per opportunity, and contribution to the deal cycle or customer journey.
• Lead and coach a team of event professionals, enabling them to adapt to different event formats and maintain production standards.
• Partner with Territory Managers to ensure regional events effectively serve their patches and pipeline.

Benefits

• Employee Stock Ownership Plan (ESOP)
• Unlimited PTO
• Employee Assistance Program (EAP)
• Paid wellness leave (3 days per year)
• Comprehensive health benefits (Medical, dental, vision)
• Personal growth fund ($750 USD per year)
• Parental leave (16 weeks paid for birthing parents, 8 weeks for non-birthing parents)
• 401(k) with employer match
• Onboarding travel to New Zealand

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed