Events Field Lead

2020 Companies • Dallas, TX

2d • Onsite

About The Position

2020 Companies is hiring seasonal Event Field Leads! The Field Lead is the driving force behind The Porch touring activation, bringing the brand experience to life while leading all on-site operations. As the primary owner of each event, you'll ensure every activation is executed safely and in compliance with brand standards, while creating an engaging and memorable experience for adult consumers. In this hands-on leadership role, you'll oversee event setup and teardown, manage Brand Ambassadors and event support staff, coordinate with venue and retail partners, and serve as the go-to resource for all on-site operations. You'll be responsible for keeping events running smoothly, resolving challenges in real time, maintaining compliance, and ensuring the team delivers an exceptional consumer experience at every stop. We're looking for a confident, energetic leader who thrives in fast-paced event environments, enjoys motivating teams, and takes pride in delivering flawless execution. If you're passionate about experiential marketing, live events, and creating standout brand experiences, this is an opportunity to make a direct impact while working on a dynamic touring program.

Requirements

• Be at least 21 years old
• Valid driver's license
• Reliable transportation
• Ability to travel extensively throughout the program
• 3+ years of experience leading touring, experiential, mobile marketing, or multi-market activation programs
• Experience managing Brand Ambassadors, event staff, and local labor crews in live event environments
• Strong leadership, organizational, and problem-solving skills
• Experience serving as the primary point of contact for clients, venues, or external partners
• Proven ability to manage multiple priorities in fast-paced environments
• Experience handling compliance procedures, promotional controls, inventory accountability, and event reporting
• Willingness and ability to travel extensively, including weekends and extended event schedules
• Valid driver's license with a satisfactory driving record
• Ability to lift and move activation materials weighing up to 50 pounds
• Ability to stand and walk for extended periods during activation events
• Ability to work outdoors in varying weather conditions
• Ability to travel frequently and work evenings, weekends, and event-based schedules

Nice To Haves

• Experience within regulated industries such as tobacco, alcohol, cannabis, or similar categories
• Mobile marketing, trailer activation, or touring event experience
• Familiarity with age-verification technology and compliance systems
• Experience utilizing field reporting, CRM, or event management platforms

Responsibilities

• Lead all on-site activation activities, ensuring flawless execution of The Porch touring footprint
• Direct local labor teams during load-in, setup, operation, and teardown of the Gorilla Cube XL activation environment
• Ensure all activation assets are assembled correctly, safely, and according to brand standards
• Serve as the first point of arrival and final point of departure for each activation
• Maintain activation readiness and prevent operational disruptions that could impact scheduled event execution
• Lead, motivate, and coach Brand Ambassadors and event hosts throughout each activation
• Conduct pre-event briefings and communicate program objectives, engagement expectations, and compliance requirements
• Monitor performance throughout the event and provide real-time coaching to maintain a high-quality consumer experience
• Foster a professional, energetic, and brand-aligned event atmosphere
• Serve as the primary on-site liaison between the program, venue personnel, and retail partners
• Build and maintain positive working relationships with venue management and retailer contacts
• Address operational concerns and resolve issues proactively before escalation is required
• Represent the client and program professionally at all times
• Ensure strict adherence to all age-verification, identification, and regulatory requirements
• Manage dual-device age-gating processes in applicable regulated markets
• Enforce all market-specific activation requirements and restrictions
• Oversee coupon distribution, prepaid card controls, reconciliation processes, and compliance documentation
• Maintain accurate records and ensure all activation transactions reconcile properly before the event closes
• Protect the integrity of the program by ensuring all activities remain compliant with local, state, and client regulations
• Complete all required reporting accurately and within established deadlines
• Capture required event photography and documentation for each activation
• Manage inventory, event materials, and activation assets throughout the season
• Coordinate logistics and asset movement between activation markets in partnership with program management
• Communicate field updates, challenges, and opportunities to home office leadership
• Escalate issues appropriately while maintaining ownership of local execution

Benefits

• Company-paid hotel accommodations provided for applicable event assignments
• Mileage reimbursement
• Daily meal allowance
• Company-paid travel benefits include lodging, airfare (when applicable), mileage reimbursement, and a daily per diem.
• paid holidays
• long-term career pathing options
• personal development opportunities
• professional stretch assignments

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed