Events Creative Program Manager

Salesforce•San Francisco, CA

10d•Remote

About The Position

Salesforce's Global Brand Marketing team delivers world-class creative experiences across our flagship events — Dreamforce, Connections, TrailblazerDX, and Tableau Conference. We're looking for a seasoned Program Manager, Events Creative to be the operational backbone of our Events & Experiences Creative team — driving process, alignment, and execution across complex, high-volume programs. This is a high-visibility role for someone who thrives at the intersection of creative operations and events, brings sharp program management skills, and energizes the teams they work with.

Requirements

8+ years of program/project management experience in creative, brand, events, or marketing environments
Proven ability to manage large-scale, high-complexity programs with multiple concurrent workstreams
Strong stakeholder management skills — comfortable with Director-level partners and competing priorities
Proficiency with PM tools (Airtable, Smartsheet, Asana, or equivalent)
Data-driven, solutions-first mindset with exceptional organizational and communication skills
Calm under pressure, collaborative by nature, and a healthy sense of humor

Responsibilities

Own end-to-end creative program management for 2–4 Tier 1 events, from Demand Generation through on-site execution
Build and maintain project plans, RACIs, workback calendars, and milestone trackers
Manage creative intake, deadlines, and prioritization across concurrent deliverables
Coordinate across 15–22 creative resources per event, plus production teams and stakeholders
Manage vendors, budgets, and approval frameworks
Lead working rhythms with Director and Senior Director-level partners across Events, Creative, Brand, and Production
Build scalable processes and tools that standardize across the full events portfolio
Track budget and KPIs; maintain status dashboards for real-time transparency