Events and Sales Operations Manager

Greenway Waste & Recycling•Indianapolis, IN

3d•Remote

About The Position

About Brightstep Family of Companies At GreenWay Waste + Recycling and Affinity Waste Solutions (members of the Brightstep Family of Companies), we are expanding our market reach and driving sales growth through strategic events, high-impact marketing campaigns, and swift lead qualification. We are seeking a proactive, execution-focused Events & Sales Operations Manager to take complete ownership of our trade show calendar, marketing automation, and inbound lead pipeline. This is a fully remote position, and the selected candidate will be near a major or regional airport. The selected candidate is not required to be based in Indiana. Position Summary This role owns GreenWay & Affinity’s trade show and event process end-to-end—deciding which events drive true return on investment (ROI), managing event execution from initial goal setting to published results, and building the marketing campaigns and cross-market nurture journeys that generate qualified inbound traffic. In addition to event management, you will own every inbound lead generated by campaigns and website inquiries: conducting swift outreach, qualifying property and decisionmaker fit, and delivering warm, well-contextualized leads to our sales team. This is a highly focused, hands-on role for a self-starter who excels at driving events, marketing automation, data reporting, and inside sales outreach without administrative drag.

Requirements

Bachelor’s degree, preferred, in Marketing, Business Administration, Communications, Sales Operations, or a related field (or equivalent combination of professional experience and functional certifications).
Proven background spanning corporate event management, marketing automation, inbound sales qualification, or sales operations.
Hands-on experience evaluating trade show ROI, managing logistics, coordinating displays, and leveraging lead-capture tools (e.g., Mobly).
Demonstrated capability in building and monitoring email campaigns and automated nurture sequences using platforms like Zoho Campaigns, Mailchimp, or HubSpot.
Comfortable making introductory calls, qualification outreach, and solution pitching to engage prospects.
Working knowledge of Zoho CRM (or Salesforce/HubSpot) for lead tracking, pipeline attribution, and reporting accuracy.
Strong written skills for crafting email copy, paired with confident phone presence for prospect qualification.
Exceptional ability to manage multiple events, campaigns, and incoming leads simultaneously.
Comfortable analyzing metrics, calculating event ROI, and delivering transparent performance reports to leadership.
Able to independently drive the events and campaign calendar with minimal supervision.

Nice To Haves

Zoho Certified Associate/Professional, HubSpot Email Marketing/Sales Software Certification, Mailchimp/Salesforce certifications, or project/event management credentials (CMP/CAPM).

Responsibilities

Research and evaluate trade show opportunities using established sales event playbooks and qualification scorecards. Recommend go/no-go decisions based on costs, target audience fit, and anticipated ROI.
Coordinate registration, vendor platforms (including Mobly), booth logistics, displays, and promotional collateral to ensure flawless execution.
Maintain a master events calendar and budget across GreenWay & Affinity, tracking committed spend, vendor/sponsorship costs, attendee lists, and scheduled pre-/post-event meetings.
Design and execute pre-event marketing campaigns to drive booth traffic and pre-scheduled meetings, followed by post-event sequences to convert attendees into pipeline opportunities.
Build, send, and monitor email marketing campaigns and automated nurture journeys (using Zoho Campaigns) across regional markets.
Launch specialized sales campaigns to drive inbound leads, including new-rep market introductions, valet/bulk promotions, MSA client announcements, and promotional offers.
Act as the primary point of contact for all inbound website and campaign leads, responding quickly to capture interest.
Conduct initial outbound calls and take inbound calls to verify property legitimacy, identify decisionmakers, discover current provider needs, and deliver a compelling service pitch.
Seamlessly transition warm, fully context-rich leads to the account sales team with pre-scheduled appointments. Ensure all leads are recorded in the CRM (Zoho) from initial lead to closed, ensuring each lead is tracked properly through the handoff.
Track totals spend, meetings booked, pipeline generated, and closed business per event. Publish pre-event goals and post-event ROI summaries for leadership.
Analyze send, open, click, and lead conversion metrics for email sequences and report findings alongside event data.