Events and Marketing Specialist

Voltage Energy•Headquarters, KY

22d•Onsite

About The Position

Voltage is seeking a high-energy Event Marketing Specialist to drive impactful, sales-aligned marketing experiences across our growing B2B business. In this role, you will design and execute industry events, trade shows, and account-based programs that directly support pipeline generation and customer engagement. You will play a key role in connecting Voltage’s technical innovation with EPCs, developers, and utilities through strategic, data-driven marketing initiatives.

Requirements

3–5 years of experience in B2B event marketing, field marketing, or related roles.
Proven experience managing both large-scale trade shows and targeted customer events.
Experience marketing technical or hardware products in a B2B environment required.
Proficiency with CRM systems (Salesforce) and marketing tools (HubSpot, Marketo, Mailchimp, or similar).
Strong project management and vendor coordination skills.
Experience with ABM strategies and demand generation campaigns.
Strong communication and cross-functional collaboration skills.
Ability to manage multiple priorities in a fast-paced, growth-oriented environment.

Nice To Haves

Background in renewable energy, industrial, or deep-tech industries preferred.

Responsibilities

Own and manage the annual event calendar and budget aligned with sales pipeline and product launches.
Plan and execute end-to-end event marketing strategies, including audience targeting, campaigns, and content development.
Lead all event logistics including vendor coordination, booth management, shipping, and on-site execution.
Manage pre-event promotion across email, digital, and social channels.
Oversee post-event follow-up including CRM lead management, reporting, and sales handoff.
Design and execute email marketing (EDM) campaigns to drive lead generation and conversion.
Develop segmented audience strategies and targeted outreach across customer types.
Support account-based marketing (ABM) initiatives in collaboration with Sales teams.
Track and report on marketing performance metrics including pipeline contribution and campaign effectiveness.
Create event-related content including recap materials, social posts, and customer-facing messaging.
Build relationships with industry associations, media partners, and event stakeholders.
Partner cross-functionally with Sales, Engineering, and Marketing teams to ensure alignment and messaging accuracy.