Marketing & Events Specialist

Texas A&M University SystemHouston, TX
Onsite

About The Position

The Marketing & Events Specialist plays a vital role in promoting our school’s mission and enhancing our visibility through strategic marketing, digital engagement, and event promotion. This position involves developing and executing integrated marketing campaigns, managing our digital and social media platforms, creating impactful content, and planning signature events that connect with and engage our community. The Marketing & Events Specialist collaborates with internal teams and external partners to ensure cohesive messaging, innovative outreach, and smooth event execution. Ideal candidates are creative, results-driven, and thrive in a fast-paced, collaborative environment.

Requirements

  • Bachelor’s degree in marketing, communications, business, or related field.
  • Four years of professional experience in marketing.
  • Excellent written and verbal communication skills.
  • Strong editing and proofreading abilities.
  • Strong interpersonal and organizational skills.
  • Experience with email marketing, web content management systems (e.g., WordPress), and digital advertising.
  • Understanding of marketing principles, including digital, print, and event marketing strategies.

Nice To Haves

  • Experience with event marketing, event promotion, or event planning.
  • Experience managing social media channels for organizations or brands.
  • Talent for event planning and logistical coordination.

Responsibilities

  • Develop and implement integrated marketing campaigns across email, web, social media, print, and digital advertising.
  • Manage campaign timelines and content calendars; coordinate with creative and communications colleagues.
  • Track and report on marketing campaign and event metrics; share insights and recommendations for optimization with the Director and team.
  • Lead and grow the organization’s social media channels by producing/scheduling engaging content and monitoring trends.
  • Collaborate with the Creative Services Specialist to develop graphics, videos, and multimedia assets.
  • Analyze digital performance data and provide actionable insights for improvement.
  • Develop compelling marketing copy for newsletters, campaigns, web pages, advertisements, and event materials.
  • Plan, coordinate, and execute a variety of EnMed-sponsored events—including conferences, seminars, workshops, mixers, community outreach initiatives, and other internal school events requiring logistical support—as assigned by the Director of Marketing and Communications.
  • Coordinate event logistics (venue, catering, AV, décor, signage, vendors) and manage timelines, budgets, and registrations.
  • Communicate with attendees, speakers, and special guests; oversee event committees and volunteers.
  • Provide onsite management and conduct post-event evaluations and reporting.
  • Develop tactics to grow and nurture the organization’s audiences, including email list management and community outreach.
  • Identify and implement strategies to increase audience engagement across platforms.
  • Ensure all content is consistent with brand guidelines and resonates with target audiences.

Benefits

  • Medical, prescription drug, dental, vision, life and AD&D, flexible spending accounts, and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums
  • 12-15 days of annual paid holidays
  • Up to eight hours of paid sick leave and at least eight hours of paid vacation each month
  • Automatic enrollment in the Teacher Retirement System of Texas
  • Free exercise programs and release time
  • All employees have access to free LinkedIn Learning training, webinars, and limited financial support to attend conferences, workshops, and more
  • Educational release time and tuition assistance for completing a degree while a Texas A&M employee
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