Event Sales Manager - Management

Genesis Hospitality•Lambertville, NJ

9d•Onsite

About The Position

The Event Sales Manager is responsible for driving sales and client development within the event space. This role involves managing the entire sales cycle from initial inquiry to contract execution, collaborating with clients to plan and coordinate events, and maintaining strong client relationships for repeat business. The manager will also support event execution, represent the brand, and ensure compliance with company policies.

Requirements

2-5 years sales experience, preferably for weddings and/or a hospitality outlet.
BA/BS or equivalent experience preferred but not required.
Requires a working knowledge of banquet/catering food and beverage services, policies or operations.
Computer proficiency in MS Office, Excel, e-mail and internet functions.
Knowledge of restaurant operations, including marketing plans, security and safety programs, personnel and labor relations, preparation of business plans, repairs, maintenance, budget forecasting, quality assurance programs, hospitality law, and long-range planning.

Responsibilities

Promptly respond to incoming phone, online, email, and in-person walk-in sales inquiries, providing timely, accurate, and professional follow-up.
Qualify leads and assess client needs, budgets, timelines, and event objectives.
Conduct in-person site tours and client consultations.
Prepare and present customized proposals, contracts, and pricing.
Negotiate terms, close event sales and collect deposits to meet or exceed revenue goals.
Upsell using company's premium offerings and resources.
Generate new business through flawless service, exceeding expectations, on-site guests interactions, outbound outreach, referrals, and networking.
Serve as the primary point of contact through the initial inquiry through contract execution.
Collaborate with clients to develop event concepts, timelines, and logistics.
Coordinate with internal teams in culinary, beverage, execution, and marketing to ensure feasibility and alignment.
Communicate event details clearly and accurately using event management software and timely calendar notification and written updates.
Oversee coordination and execution teams with menu planning, floor plans, timelines, and vendor coordination as needed.
Maintain strong client relationships to encourage repeat business and referrals.
Manage contracts, deposits, and payment schedules.
Track changes, add-ons, and upsells throughout the planning process.
Meet or exceed monthly, quarterly, and annual sales targets.
Report sales.
Identify upselling and cross-selling opportunities.
Monitor event profitability and cost controls in collaboration.
Support on-site event execution as needed to ensure client satisfaction.
Address last-minute changes or challenges professionally and efficiently.
Represent the company professionally.
Maintain up-to-date knowledge of venue offerings, packages, and seasonal menus.
Collaborate with marketing to keep sales tools current.
Uphold brand standards and guest experience expectations.
Refer to other Genesis Hospitality venues when there are scheduling conflicts or as best meets guests' needs or vision.
Ensure contracts and event details comply with company policies and legal requirements.
Maintain organized files and documentation.
Follow established sales processes and procedures.
Participate in team meetings, training, and performance reviews.
Notify corporate of any unforeseeable challenges or guest complaints.